Do you ever come across a product and you are like “this is something I never realised I’ve always needed?” I don’t often but it came in the form of this little sustainable, refillable bottle of laundry detergent from Dirt. Dirt is an absolute gamechanger to a market that was well and truly in need of shake up. What’s better is that they are actually affordable and bloody good at their job.
Plus there’s this awesome thing they do where 50% of their profits are donated to The Ocean Cleanup because they believe in supporting organisations that are focused on fighting for a sustainable planet. The chemicals are all plant based, with no parabens or phosphates to be worried about. The formula is also extremely concentrated so a less is more approach is what promoted. Truth be told, I’ve actually been using Dirt at home for the last month and we are only a third of a way through one bottle so this is something I can definitely vouch for.
Dirt has even covered the idea of laziness around actually shopping for detergent and instead offer a subscription service based on how often you use your machine. Which means they will send you out refill packets when you are getting low. Looking at this from a cost per load perspective, it means that it costs you 26 cents per time you do your laundry, with half of that actually going to help to better the planet. A absolute win-win in my opinion.
Dirt only launched a few weeks back and I was lucky enough to meet the founder, Frankie for a coffee. I always hear of people meeting some awesome humans via this ethical and sustainable lifestyle platform and this is one legend that I cannot fault. She is one of the most captivating people I’ve ever met and we were talking about laundry detergent. I don’t know about you but someone that you find interesting when you talk about doing your washing are the type of people I want to surround myself with and the people I want to invest in the future of their businesses from.
I’ve actually got an interview with the mastermind and it’s one that is certainly not to be missed. You can check that out here. Or you can get your own little bit of Dirt via their website or you can support their journey over on Instagram.