One thing you’ll soon realise, if you haven’t yet, is my love and gratitude for Amber -the founder behind The Conscious Cut and Baiia Swimwear. Amber was the first person I’d come across within the world of ethical fashion. She educated in a way that didn’t make me feel bad for where I was in my journey, and made me realise that ethical fashion didn’t mean I had to give up the certain element of style I enjoy. She made it easy for me to realise that style and ethics can be one and the same, and is ultimately a huge reason as to why I started this blog in the first place.
Late last year, Amber launched a swimwear brand called Baiia Label, and I was hooked from the moment it was launched. I’ve always had HUGE trouble finding a bikini that fit’s my body, holds my boobs in place whilst in the ocean (gals I’m sure you know what I’m talking about) and looks like it was made for someone who isn’t sixty. Amber not only created a product I loved, but she was kind enough to get my measurements and custom make one to fit me. I’m proud to say Baiia was my first ever ethical fashion purchase, and I’m INLOVE.
Enough about the back story of this precious label to me, you’ve come to find out what makes Baiia so great and I’ll deliver it as best as I can now.
Baiia stands for ‘one who has the capacity to change the world for the better’ and I can’t help but feel it couldn’t be more fitting. It’s a label that is surrounded by the idea of creating versatile swimwear for the woman of tomorrow. The bikini’s are made using recycled plastic that would otherwise be polluting our precious land and ocean. As Amber puts it “some just want a better bikini bod. We just want a better world.”
The fabric is made from industrial and post-consumer waste such as fishnets, carpets, plastic bottles and textiles that would otherwise be going to landfill and polluting our lands and oceans. The fashion industry is the second most polluting industry in the world after oil, which is why it’s so incredibly important to buy products that have been created mindfully, rather than just another piece to the already 52 seasons.
According to Plastic Pollution, in 2018 there will be more than 300 million tonnes of plastic that is produced worldwide. With Baiia, they focus on reusing the plastic that is already in the world to make something that is versatile, sustainable, durable and wonderful. Instead of using virgin polyester in their swimwear, they use recycled polyester which means it has a 90% lower carbon footprint.
The fabric is certified Standard 100 by Oeko-Tex, who is the world’s leader in testing fabrics to regulate harmful substances. Their dyes are water based and have achieved accrediatation to the Global Organic Textiles Standards (GOTS), OEKO-TEX® and CLEAR TO WEAR certification. Why waterbased inks? They’ve proven to be a much more eco friendly option in comparison to the usual Plastisol inks which contain PVC and phthalates that are harmful to the environment as well as being linked to numerous medical disorders.
On top of all this good stuff, Baiia also donates 10% of profits evenly between More than Me a charity that provide education for girls and women in underprivileged communities and Cool Earth a charity that helps preserve rainforests around the world.
Plus, the thing I love the most, is that this bikini is 4 in one! It’s reversible, and mix and match which means that essentially for the price of one bikini you are actually getting four. SAVING $$$ AND THE PLANET, CAN I GET A HELL YEAH?!
If you haven’t gauged it already, I’m completely in love with this brand. With summer coming up, I highly recommend putting Baiia on your list of brands to check out. I was actually lucky enough to have the beautiful founder Amber take some time out of her day to answer a Beyond the Brand + Movers & Shakers mix of questions. You can check it out here.