You know what we love more than one forward-thinking, game-changing, sassy, outspoken, passionate, totally kickass woman?
25 of them.
There’s a lot of “influencers” out there. Like, a lot. Like more-than-the-amount-of-females-who-enjoy-a-wine-on-a-Friday-night a lot. So, just like fashion brands who claim to be doing ethical things *cough H&M cough*, it can be hard to sift through and find the ones who aren’t just talking the talk.
We’ve put together a list of 25 terrific women who have chosen their battles, put on their ethically and sustainably-crafted armour, and are most definitely walking the walk.
Why we love her: She keeps it completely raw and real as a mother of two beautiful babies, and her mouth-watering food posts leave our bellies rumbling.
Why we love her: Because, on the daily, she reminds us of our power as consumers, and her content is digestible, readable, and won’t scare you off living that little bit more sustainably.
How you can love her, too: Keep updated with her at @aditimayer, be in awe of her photo journalism work at @aditimayerstudio, and visit her at About ADIMAY.
Why we love her: You will not find a more fierce and passionate force in the ethical sphere, and her diverse content keeps us coming back for more, time and time again.
How you can love her, too: Keep updated with her at @ajabarber, visit her at Aja Barber, and read her new book Consumed: On colonialism, climate change, consumerism & the need for collective change.
Why we love her: She is a massive advocate for Australian-made fashion, and the articles she educates us with are digestible and informative.
How you can love her, too: Keep updated with her at @brittslist, and read Britt’s List.
Why we love her: Her knowledge on sustainability is second to none, and her—excuse our French—no bullshit approach to the current and ongoing challenges we as a society face is extremely refreshing.
How you can love her, too: Keep updated with her at @mrspress, read the incredible Wardrobe Crisis and Rise and Resist, and listen to Wardrobe Crisis, too.
Why we love her: She uses colour better than a kid with a handful of Crayolas, and her transparency in the way she works as an ethically and sustainably-minded content creator is completely and utterly refreshing.
How you can love her, too: Read our Movers & Shakers interview, keep updated with her at @danni_duncan, and visit The Slow Muse Store.
Why we love her: Her exploration of environmental and social intersectionality is accessible and digestible to all, and, well, she’s just completely real and relatable, which is a beautiful thing in the land of make believe (aka, social media).
How you can love her, too: Keep updated with her at @diandramarizet, scroll through @intersectionalenvironmentalist, and visit Diandra Marizet.
Why we love her: Not only for her educational, epic, informative, totally aesthetically-pleasing Instagram reels, but also for her complete commitment to educating her audience on all topics within the ethical fashion space, no matter how big or small the topics are.
How you can love her, too: Keep updated with her at @the_rogue_essentials.
Why we love her: She’s refreshingly open about her personal struggles—struggles we all can all relate to—and she’s doing so with such a positive and radiant outlook on life, even though she has been “showing cancer who’s boss since 2001”.
How you can love her, too: Keep updated with her at @jessicaemilyquinn, and get involved at @allbodieswelcomehere.
Why we love her: Because she both delves into and discusses issues you may not even have known were issues, and she values the importance of keeping your authenticity, compassion, and love, no matter what is thrown your way.
How you can love her, too: Keep updated with her at @greendreamerkamea, and visit her at GREEN DREAMER.
Why we love her: Because she’s not just your average, run of the mill influencer: she’s a proud outfit repeater, she only promotes products she has tried, tested, and 100% believes in, and for her dog, Chai. Just ‘cause. Oh and the term influencer? For Kate, she uses the term inspirer, and we couldn’t love it more if we tried.
How you can love her, too: Keep updated with her at @ethicallykate, visit her at Ethically Kate, and watch her TEDxUOA talk, “How to be a conscious consumer”.
Why we love her: She is extremely knowledgeable about all things plastic, and she provides her community with everyday hacks, tips, and tricks they can do to limit their consumption of plastics, and to eventually quit completely.
How you can love her, too: Keep updated with her at @plasticfreemermaid, visit her at I QUIT PLASTICS, and read her epic book I Quit Plastics.
Why we love her: With The Green Hub, Kira provides consumers with a comprehensive list of ethical and sustainable brands that are kinder to people and the planet than your conventional, mainstream companies, and when we’re having our daily Instagram scroll, her DIY posts and her educational reels brighten up our feed (and our day).
How you can love her, too: Read our Movers & Shakers interview, keep updated with her at @thegreenhub_, and visit The Green Hub.
Why we love her: Even though she is a seriously beautiful human being, she doesn’t take herself too seriously, and this model/scientist is making the world a better place, one witty caption and research expedition at a time.
How you can love her, too: Keep updated with her at @iamlaurawells, and visit her: Laura Wells.
Why we love her: She is a complete trailblazer when it comes to zero waste living, and she makes old, eco-friendly, and thrifted clothes look like they belong in a Vogue editorial. Lauren, if you’re reading this, please tell us your secrets.
How you can love her, too: Keep updated with her at @trashisfortossers, visit her at Trash is for Tossers, and shop your zero-waste dreams at Package Free Shop.
Why we love her: She is unapologetically herself, she is not afraid to tell it how it is, and her Instagram reels strike the perfect balance between being educational and being entertaining. Whilst she’s not so much in the ‘ethical’ or ‘eco’ space, she helps us unpack the way we’ve been conditioned to think about the world through her thought-provoking content.
How you can love her, too: Keep updated with her at @flex.mami, visit her at FlexMami, do your mind a favour and read The Success Experiment, play Reflex, and get your brain ticking with podcasts Bobo and Flex and Flex’s Semi-Factual History Lessons.
Why we love her: Maddy was one of Ethical Made Easy’s first loves, so this thrifty gal holds a special place in our hearts. With The Essentials Club, Maddy provides her audience with DIY tutorials, and holds workshops where you can create your own pieces of DIY goodness under her watchful eye.
How you can love her, too: Keep updated with her at @theessentialsclub, visit her at The Essentials Club, and get crafty at The Essentials Club YouTube Channel.
Why we love her: Maggie perfectly balances educational pieces—about feminism and sustainable fashion, to name a few—with the relatable content inevitable of any twenty-something in the 21st century, and her feed is like a ray of sunshine on a cold, cloudy, no-good-re-runs-on-tv kinda day.
How you can love her, too: Keep updated with her at @yemagz, and listen to made chats via the Culture Club podcast.
Why we love her: Mikaela is fiercely passionate about activism, intersectionality, and sustainable fashion, to name a couple, and not only does this ooze through her thought pieces and her educational content, but it’s also completely evident in the size of her community and the respect she has garnered in the ethical and sustainable space.
How you can love her, too: Keep updated with her at @mikaelaloach, and do you ears a favour by tuning into The Yikes Podcast.
Why we love her: Montana wears a few different ethically-made hats—mother, artist, engineer, model, and activist, to name a few—and it is through her work with Murals For Change, her passion for living a more connected lifestyle, and her general positive outlook on life that has made her the powerhouse that she is today.
Why we love her: Nina is an advocate for sustainability, a travel writer, an author, and she uses her platform to educate all of the wanderers out there how they can wander just that little bit lighter.
How you can love her, too: Keep updated with her at @travelswithnina, read our Movers & Shakers interview, and visit her via Nina Karnikowski.
Why we love her: It would be a crime not to include Safia on this list. As well as being the CEO of fair trade fashion pioneer People Tree and playing an important role in The True Cost, Safia is a walking, talking, ethical-fashion-forward encyclopedia of knowledge.
How you can love her, too: Keep updated with her at @safia_minney, sink your teeth into Slave To Fashion, and see what other waves she’s making at @realsustainable.
Stevie Van Horn
Why we love her: Stevie is a social and climate activist, though with her no bs, relatable, and sometimes downright hilarious content, she “makes it fun”. This passion also filters through to her 100% earth-friendly beauty brand, YAYFOREARTH.
How you can love her, too: Keep updated with her at @stevieyaaay, and support her at YAYFOREARTH.
Venetia La Manna
Why we love her: If you want informed content about ethical and sustainable fashion, cute (and sustainable) DIY’s, and a springboard from which to leap into doing your own research about the goings-on in today’s world, then Venetia is most definitely your girl.
How you can love her, too: Keep updated with her at @venetialamanna, follow @rememberwhomadethem, and give All The Small Things podcast and Remember who Made Them a listen.
Yatu Widders Hunt
Why we love her: Yatu is a journalist, a speaker, and an advocate for Indigenous fashion, and through Australian Indigenous Fashion, she puts Australia’s booming Indigenous fashion community at the forefront.
How you can love her, too: Keep updated with her at @yatuwiddershunt, support her and her mission at @ausindigenousfashion, and listen to her Wardrobe Crisis interview.
Let us just reiterate the fact that we are completely aware there are plenty more incredible women generating positive environmental and social change, and if you have any you really want to see celebrated in this list, please do let us know. The 25 women listed above have been a constant source of inspiration for us here at Ethical Made Easy, even before Ethical Made Easy was a thing, and these are the women we find ourselves constantly going back to when we need a reminder of how much good we can do both as individuals and as a collective.