Citizen Wolf - Ethical Made Easy

Citizen Wolf

Apart from maybe someone taking the park you’d just been eyeing off, or walking into the kitchen to find your roommate’s dinner prep has made its way onto the floor (and the bottom of your feet), is there anything more annoying than a t-shirt that doesn’t fit 100% right? Well, two forward-thinking men thought there wasn’t, so they decided to fill that gap in the market with their company, Citizen Wolf.

“Our vision is nothing less than shifting the global fashion industry away from mass-production to mass-tailoring.”

– Citizen Wolf

Citizen Wolf begins with you. You want a tee that fits you to a tee; you’ll get a tee that fits you to a tee (sorry not sorry about the pun). Their philosophy is all to do with buying better by buying less, which means you will get a product you are 100% happy with and are 100% guaranteed to wear. This has a roll on effect: slower fashion and personalised clothing means less fabric, less unnecessary waste, and less harm to the environment. Win win for everyone!

What’s more is that the fabric for your t-shirt will be ethically sourced from ECA (Ethical Clothing Australia) accredited mills—mills that do not exploit their workers and are regularly audited to ensure the continued adherence to this. The fibres Citizen Wolf use are all naturally biodegradable and include cotton, linen, hemp, and wool—wool that is local, cruelty-free, and sourced only from unmulesed sheep.

Location

Australia

Price

$$

The tees are made right here in Australia, and part of Citizen Wolf’s commitment to sustainability is ensuring they stick to their non-negotiable zero waste policy. Most other companies in the fashion industry resort to mass production in order to meet our society’s clothing demand, but Citizen Wolf makes on individual demand. Do you see the difference? They even make sure their t-shirts are stable by shrinking all the fabric before cutting it ‘cause they know how annoying it is having a piece of clothing change shape after one wash.

Tailor-making an everyday item of clothing to fit a specific person makes much more sense in today’s world than just the traditional tailoring of a suit or gown. After all, even if you are the same generic size as somebody else, this doesn’t mean that it will fit you both, or either of you, perfectly. This is also a win for the environment, as little to no unnecessary waste will be going into the ground or the oceans. Your shirt will be ready to deliver within 10 days, but we promise you that it’s worth this short wait.

Want to know where Citizen Wolf sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Eco Friendly

We make on demand to spec, which means far less waste than traditional mass production. We upcycle our offcuts into products like Tote Bags, cushions, and blankets so nothing goes to landfill. We use eco-friendly recyclable/compostable packaging (zero plastics!), and offer free repairs for life on our Tees.

Fair

We make all our products in our Ethical Clothing Australia (ECA) accredited factory in St Peters. This means we are regularly audited to ensure that all our workers are paid fairly and have safe working conditions. All our staff are given equity so they are part owners in the business too

Minimal Waste

We make on demand to spec, which means far less waste than traditional mass production. We upcycle our offcuts into products like Tote Bags, cushions, and blankets so nothing goes to landfill. We use eco-friendly recyclable/compostable packaging (zero plastics!), and offer free repairs for life on our Tees.

Give Back

We currently support and work with charities on an ad hoc basis, which have included Fashion Revolution, Lifeline, Bobby Goldsmith Foundation and Project Futures.

Traceability

As a small start-up, there are limits, but we are constantly finding ways to be better as we scale up. For example, we've always used merino wool sourced from unmulesed sheep to avoid animal cruelty, and this year, we've taken that one step further by working with our mill to have single sourced origin Merino, so we can trace the entire process back to the individual sheep in Goulburn the wool came from!

Want to know more about the founder’s journey?
Read our interview.

“It’s been almost fifty years since man landed on the moon, so as outsiders, we thought surely someone had solved the problem of fit by now. Instead, we found an industry addicted to fast-fashion and incredibly wasteful mass production”.

Eric Phu