Ere Perez on her mornings, her inspirations, and her namesake label.
Ere Perez is definitely one of our Ethical Made Easy girl crushes. Not only did this woman jet across the seas from Mexico to start fresh here in sunny Australia, but she’s also utilising the knowledge and values learned through her heritage to craft an ever-growing cruelty-free, organic cosmetics company.
What made you start Ere Perez?
I started Ere Perez because I saw a gap for women who wanted to wear makeup – but who didn’t want all the chemicals that traditional cosmetics contained. There were very few options around, and I felt passionate to do something about this! Why should we sacrifice our health – or our beauty rituals? I decided women should have both, and aimed to create an ethical cosmetics brand that used natural, healthy ingredients and still delivered brilliant results.
Do you have a morning routine? If so, what is it you do to set yourself up for the day ahead?
I have three kids, and mornings can be very busy in our house. I know many parents struggle with finding time for themselves in the morning. I like to start with a cup of tea, and some time spent planning out the day ahead. It helps me keep a clear head and stay calm throughout the day.
What’s the biggest barrier you’ve found to succeeding as a socially conscious business?
In the early days of our business, part of our role was to educate people about the harms of toxins in beauty products. People could be sceptical that natural makeup really worked. Now that we’ve been around for over a decade, people know they can trust and rely on our formulations and colours. Plus, there is so much awareness and knowledge out there today, many people are seeking natural food, household products and lifestyle choices. Consumers are savvy, and they know what’s best for them – and the planet!
Why did you pick the ingredients you have chosen to work with?
We choose our ingredients for their performance. This means the natural properties they have that compliment & encourage healthy skin, and also their performance in a formula. We discover amazing new super ingredients every year and it’s an exciting journey. With our packaging, we look for the most suitable for each product to have a longer shelf life. We use EcoInk and FSC boxes, and many of our components in casing are biodegradable or corn resin.
Best piece of advice you have ever received?
“Nothing is impossible!”
What’s next for you and Ere Perez?
We have some new products launching in 2020 and we cannot wait to share them with everyone. We also continue to evolve our wellbeing and lifestyle reach with interesting, inspiring and uplifting content, and have lots of fun stuff coming in the new year.
One book and/or documentary everyone should read/watch? Why?
Talks from Margaret Heffeman, I love the approach to company leaders.
Are there any other Movers & Shakers out there in your world that you think people should know about?
Carmen Aristegui. One of Mexico’s most famous and controversial leftist journalists in Mexico, Aristegui has often been censored and politically oppressed for her views. She has won dozens of awards for her work, including the National Award for Journalism several times. She is part of the Political and Social Sciences department at Mexico’s National University, UNAM, and her work often goes against social and political norms.