JASMIIN - Ethical Fashion Label Using Natural Materials


London, UK




  • Fair Fair
  • Gender Equality Gender Equality
  • Made Locally Made Locally
  • Minimal Waste Minimal Waste
  • Repurpose Repurpose
  • Transparent Transparent
  • Vegan Vegan

​JASMIIN is a contemporary womenswear label based in East London, UK that balances modernity and femininity, without compromising on sustainability. Each item is crafted individually as a timeless piece with the ability to transcend seasons, tastes and trends.

Founder and designer Laura Jasmine set out to create timeless and stylish pieces that don’t have to rely on trends. Each JASMIIN garment is created with the ability to sit effortlessly alongside staple items within your wardrobe.

Sustainability and Ethics
Sustainability is at the very core of JASMIIN’s business. All fabrics, labels and packaging are carefully sourced to ensure the brand is truly sustainable, contributing to a more optimistic future for fashion. They are proud to utilise innovative recycled materials and fabrics harvested from certified renewable sources. All of JASMIIN’s TENCEL™ garments are fully biodegradable and will therefore naturally decompose in soil. Certified by Global Recycling Standards, U-circular silk is a fabric created from 100% recycled polyester, also known as Rpet. This revolutionary process keeps bottles out of our oceans and landfill and reduces the production of virgin polyester.

JASMIIN is designed and produced in East London (UK) so each piece travels a short distance before it’s shipped to your door. This small design and production loop helps keep the environmental footprint of each garment as low as possible and ensures the treatment of workers is fair.

JASMIIN has a zero-waste philosophy and ensures that each style is produced in micro quantities, with re-orders being placed on styles only after items sell out. This slower, more reactive method of production is much more sustainable and considered.

Garment recycling
If or when your garment reaches the end of its life, JASMIIN offers all customers a return service where by items can be posted back to be recycled through a certified third party textile recycling firm.

JASMIIN is not just a sustainable and ethical brand that focuses on local production and closed loop recycling, they also create stunning garments that you’ll be happy to wear for years which is a big tick from us.

Want to know where ​JASMIIN sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the founder’s journey?
Read our interview.

“The ‘micro’ production of the range was then produced by a trusted local factory based in East London. It was great to work with a small local factory that I could easily visit to check up on the progress of production and also make sure conditions were fair and ethical”.

Laura Jasmine Chittenden


What's your location?