The ancient art of weaving with ethical brand Alcana | Ethical Made Easy
Alcana Clothing

Alcana

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Location

Australia

Price

$$

Values

  • Artisan Artisan
  • Fair Fair
  • Gender Equality Gender Equality
  • Minimal Waste Minimal Waste
  • Natural Fibres Natural Fibres
  • Transparent Transparent
  • Vegan Vegan

There’s probably nothing more satisfying to us than seeing a brand adopt ethical and sustainable practices to produce clothes we would happily wear every day of the year. Alcana is one of those magical brands whose aesthetic is as satisfying as their commitment to doing good and quite frankly, we’re smitten.

The ethereal beauty of their bohemian meets timeless designs is complemented by a dedication to sustainability and telling the stories of the cultures from which their pieces are inspired. Alcana preserves the traditions of the artisans who create their clothes by weaving (literally and figuratively) their traditional textiles into Alcana’s collections. Skilled artisans across India use traditional methods like handweaving and herbal plant dyeing to create each piece. The aim is to connect the grower, the textile artisan, the tailor, and the wearer through this story while preserving ancient traditions.

After finishing a fashion degree in New Zealand, Alcana’s founder Hannah visited Latin America where she fell in love with the local ancient textiles and how they complemented a slow living lifestyle. Then in 2016, she spent three months in India learning about their ancient art of weaving and natural dye. On her way home from India she stopped in Indonesia where she visited a family-run natural dye farm. The farm used the Alkanette Tinctoria, a root that has been used in plant dye for many centuries across the globe, which is where Hannah found inspiration for the name of her new label, Alcana.

In addition to using these traditional techniques, Alcana also focuses on being fully plant-based, providing a fair income for the skilled artisans, and promoting a slow living lifestyle.

Want to know where Alcana sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the founder’s journey?
Read our interview.

Hannah Mitchell Alcana Clothing
“My goal is to work out a way to connect each person in this incredible process to the end customer, not just the garment worker, but shine light on all the wonderful people involved in just one item of our clothing.”.

Hannah Mitchell

TAKE 10% OFF WITH THE CODE 'EME10'

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