Azura Bay is making lingerie ethical and sustainable | Ethical Made Easy
Azura Bay Ethical Bras and Underwear






  • Fair Fair
  • Gender Equality Gender Equality
  • Give Back Give Back
  • Made Locally Made Locally
  • Minimal Waste Minimal Waste
  • Repurpose Repurpose
  • Transparent Transparent
  • Vegan Vegan

It seems as though we have almost everything at our fingertips for our ethical and sustainable wardrobes—we’ve got dresses, undies, sneakers, jeans, and even espadrilles. However, as absolutely fabulous as this accessibility is, there does seem to be a lack of ethically and sustainably made lingerie available, don’t you think? Well, we thought so, which is actually how we stumbled across Azura Bay.

By using both eco friendly materials and processes, Azura Bay provides us conscious consumers with all the pyjamas, loungewear, and lingerie (bingo!) we could ever need. They’ve got bralettes, pj’s, and activewear, just to name a few, and each and every piece has been made in total harmony with the environment and with the people who made the item/s.

All of the brands that make up the Azura Bay family tree are playing their own special role in helping that tree grow. Companies including Sokoloff Lingerie, Only Hearts, Cosabella, and Organic Basics are just a few featured on the Azura Bay site, and all of them are contributing to providing fairtrade, eco-friendly products to us in their own individual ways.

Starting to sound a bit too good to be true, right? Well, in the words of Randy Bachman, you ain’t seen nothin’ yet! The team at Azura Bay pack everything into green-style packaging before they ship the goodies off to you. They use 100% recycled boxes, recycled tissue paper, and home compostable mailers, and also incorporate eco-friendly inks anywhere and everywhere they possibly can.


Oh, and did we mention that a portion of the profits from every Azura Bay purchase filters through to a chosen charity or organisation? Because I am a Girl, World Wildlife Fund, and the Nature Conservancy of Canada are Azura Bay’s chosen organisations, and each is either helping to provide young girls with equality and rights, or conserve and protect our environment and its inhabitants.

So next time you’re in need of some cute ethically made undies, or you’d love to set the mood for some sneaky adult cuddle time, take a left turn to Azura Bay. Trust us, with all of the options available to you, you will have no trouble finding the perfect eco-friendly outfit for anything going on in your bedroom.

Want to know where Azura Bay sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the founder’s journey?
Read our interview. 

Ashley - Azura Bay Founder
“There are a ton of reasons why my products cost more than others and why I can’t compete with Amazon’s shipping options but I often hear on social media that cost is an issue for people or they are shocked when we can’t overnight deliver for the same price as Amazon… I’m small, I pay all my suppliers more (who are fair trade or adhering to local + fair standards in Canada/EU/US and paying their staff fair cost of living wages), the fabrics cost more, shipping costs more because I ensure it’s delivered here to Canada first so we can package it in eco-friendly and low waste materials. It’s tough to compete with big brands, even some who offer ethical options but they aren’t using organic fabrics so their option is cheaper. ”.

Ashley McIntosh


What's your location?