Bias Basics - Ethically Made Women's 100% Linen Basics

Bias Basics







  • Fair Fair
  • Gender Equality Gender Equality
  • Transparent Transparent
  • Vegan Vegan

We may be Bias, but we’ve Basic-ally fallen in love with yet another ethically and sustainably minded company. Somewhere between Byron Bay and the Gold Coast, Bias Basics is encouraging a slower approach to fashion with classic, nature-inspired clothing. One of the many incredible things about this company is the fact that it is a “one-woman show”; the founder, Adelaide, wanted to live a “simple yet significant” life, and she’s decided to take along anybody who would like to join her. We’re in.

The wardrobe staples Adelaide has created emanate beauty and style, and are absolutely timeless in their design. There are three core styles in the Bias Basics collection with various shades to choose from, including rockpool, shell, sea, and algae, and the multi-functionality of each respective piece reflects this company’s absolute commitment to sustainability and positive change.

“Comfortable in her own skin, she {the Bias woman} sees no need for extravagant outfits or embellishments. She sticks to the basics because she is enough; she lets her energy and personality do the talking. She wears her clothes, her clothes don’t wear her.”

With this insight, we understand what Bias Basics is all about. It’s about empowering women to be comfortable in their own skin; it’s about teaching women that they don’t need to look to outside sources to prove their worth; and it’s about providing women with clothing that has not exploited any other women, including Mother Nature, in the production process.

Adelaide works with a Bali-based clothing manufacturer, one that has over 30 years of industry experience and has been family-operated since 1987. This manufacturer definitely ticks all of our boxes: the workers there are provided with health care, super, paid sick leave and maternity leave, amongst other fabulous things, and the business also donates to and supports local charities. As for the material the Bias Basic goodies are crafted from, it is 100% linen, and was chosen for its breathability, its longevity, and its beauty. How do you like them organically-grown apples?

Ensuring the Bias Basics garments are created with both environmental and trend endurance as key criteria is one of the many ways in which this company is producing mindfully, and also with people and the planet as priorities. As Adelaide, the incredible founder, has said, “the tides are changing”, and with the help of Bias Basics, they’re changing for the better.

Want to know where Bias Basics sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the founder’s journey?
Read our interview.

Bais Basics
“I constantly have to remind myself that I am just one person, doing the best I can. Let’s be honest, a truly sustainable clothing brand would be one that doesn’t exist. It’s a constant learning process, as materials, packaging and shipping methods progress, you just need to stick to your core values and allow yourself to evolve and move forward as best you can.”.



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