Made Easy
Location
Australia
Price
$$
Values
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Fair
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Gender Equality
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Give Back
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Minimal Waste
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Natural Fibres
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Vegan
We may be Bias, but we’ve Basic-ally fallen in love with yet another ethically and sustainably minded company. Somewhere between Byron Bay and the Gold Coast, Bias Basics is encouraging a slower approach to fashion with classic, nature-inspired clothing. One of the many incredible things about this company is the fact that it is a “one-woman show”; the founder, Adelaide, wanted to live a “simple yet significant” life, and she’s decided to take along anybody who would like to join her. We’re in.
The wardrobe staples Adelaide has created emanate beauty and style, and are absolutely timeless in their design. There are three core styles in the Bias Basics collection with various shades to choose from, including rockpool, shell, sea, and algae, and the multi-functionality of each respective piece reflects this company’s absolute commitment to sustainability and positive change.
“Comfortable in her own skin, she {the Bias woman} sees no need for extravagant outfits or embellishments. She sticks to the basics because she is enough; she lets her energy and personality do the talking. She wears her clothes, her clothes don’t wear her.”
With this insight, we understand what Bias Basics is all about. It’s about empowering women to be comfortable in their own skin; it’s about teaching women that they don’t need to look to outside sources to prove their worth; and it’s about providing women with clothing that has not exploited any other women, including Mother Nature, in the production process.
Adelaide works with a Bali-based clothing manufacturer, one that has over 30 years of industry experience and has been family-operated since 1987. This manufacturer definitely ticks all of our boxes: the workers there are provided with health care, super, paid sick leave and maternity leave, amongst other fabulous things, and the business also donates to and supports local charities. As for the material the Bias Basic goodies are crafted from, it is 100% linen, and was chosen for its breathability, its longevity, and its beauty. How do you like them organically-grown apples?
Ensuring the Bias Basics garments are created with both environmental and trend endurance as key criteria is one of the many ways in which this company is producing mindfully, and also with people and the planet as priorities. As Adelaide, the incredible founder, has said, “the tides are changing”, and with the help of Bias Basics, they’re changing for the better.
Want to know where Bias Basics sits and what they’re working on in terms of these 5 values? Hover over these values to find out.
Eco Friendly
Every Bias Basics style is made from 100% linen that has been Oeko-Tex Standard 100 certified (textiles tested for harmful substances). Linen is highly breathable, biodegradable and is naturally hypoallergenic due to it's unique anti-bacterial properties. Working from home allows me to reduce greenhouse gas emissions that would usually occur on a daily commute to work. I prefer to work outside or use natural lighting in order to minimise the use of unnecessary electricity. Recycled and environmentally friendly products are used within my studio and home, and I repair and donate wherever I can. A range of sustainable and environmentally friendly packaging is used in order to minimise waste. In place of conventional plastic, products are shipped from my supplier to the studio in boxes and compostable packaging. I have chosen not to use any form of swing tags on my garments, in order to reduce excess packaging. Acid free and FSC certified tissue paper with soy-based ink is used, as well as fully biodegradable compostable courier satchels, and eco-friendly and recyclable packing tape. If waste is completely unavoidable, I will consciously recycle, reused or regift wherever possible. Printed fabrics (yet to be released) are sustainably digitally printed in house by our manufactured, with zero effluent wastewater and no chemical run off.
Fair
I work with an ethically and sustainably minded clothing manufacturing company based in Bali, Indonesia with over 30 years experience in the industry. Communication and trust is key when establishing a relationship with a supplier, and I have been working with this team for over two years now. Although their business has grown, they have been operating in the same facility since 1987 by the same family. They are an ethical and sustainably minded company that strive to ensure they leave a positive imprint on both their local community and the textile industry as a whole. They go that extra mile to take care of their team, providing them with superannuation, health care, life insurance, paid sick leave, maternity leave, complying and exceeding all government salary and working hour laws (only working 40 hours per week). It was so important that my supplier had the same ethos as me, and as a company they also donate and support a number of local charities. For customers piece of mind and transparency , you can view an actual tour of the small family run factory where my designs are manufactured (https://www.youtube.com/watch?time_continue=4&v=SBWR_ibCYgI.)
Minimal Waste
There are three key styles to the collection, each created consciously and deliberately. Flattering and classic cuts that you will never grow tired of, reducing the need of excess consumption. Every piece is made in limited numbers. Minimal waste cutting techniques are used when constructing the garments, and we will be working on some small pieces, which any remaining offcuts can be repurposed for. We also use minimal packaging, and no swing tags in an effort to reduce excess waste.
Give Back
As a sole trader I personally donate to various charities such as the cancer council, RSPCA, and Red Cross. I am also working towards intergrading a charity supporting app onto the website, to allow for a percentage of the profits or round up sale donations to be made.
Transparent
Tracing our entire supply chain is a work in process, as it is a complicated to make sure all information received is 100% accurate (especially when suppliers of fabrics may vary depending on availability etc.) However that is something we are striving towards. We know that the linen used for our garments are supplied by Oeko-Tex Standard 100 certified mills in India and Thailand. Linen is also inherently a more sustainable fabric than most, as it takes little to almost no water, fertiliser or pesticides to grow, with very low environmental impact.
Want to know more about the founder’s journey?
Read our interview.
“I constantly have to remind myself that I am just one person, doing the best I can. Let’s be honest, a truly sustainable clothing brand would be one that doesn’t exist. It’s a constant learning process, as materials, packaging and shipping methods progress, you just need to stick to your core values and allow yourself to evolve and move forward as best you can.”.