Gaal - Slowly Made Ethical Women's Fashion






  • Certified Organic Certified Organic
  • Circularity Circularity
  • Fair Fair
  • Gender Equality Gender Equality
  • Made Locally Made Locally
  • Transparent Transparent
  • Vegan Vegan

Whether your sustainable wardrobe is in need of a subtle pop of colour or a bold statement print, Gaal has something for every Gaal. Sorry, had to.

Gaal is a Melbourne-based ethical fashion label providing fairly-made fashion to those conscious consumers amongst us who want to wear our values (and wear them well). Brianna and Matthew Gaal, Gaal’s founders, are totally committed to fair production, low impact materials, low waste and transparency, and they are ensuring their ethical fashion label stays true to these values. 

Gaal’s range of beautiful tops, sweaters, skirts, blazers, pants and dresses are all crafted from completely low impact, readily biodegradable materials. When we say completely, we mean it: everything from the fabrics used (including GOTS certified organic cotton and Tencel), to the buttons, threads, fusing and shoulder pads can all be returned to the earth over time when the garments’ life cycle has run its course. Zippers are the only exception to this initiative, though Brianna avoids using zippers unless absolutely necessary.

Now, let’s talk about ethics. All of the Gaal garments are crafted by makers based in Tottenham, Victoria, and all are Ethical Clothing Australia (ECA) accredited. What does this mean, you ask? Essentially, ECA protects and upholds the rights of garment workers in Australia by ensuring the makers are being paid fairly, are receiving their legal entitlements and are working in a safe environment. Oh, and because of the local manufacturing, Brianna, Matthew and the Gaal team regularly visit their makers.

Brianna and Matthew are aware of the lack of transparency surrounding fashion supply chains, which is why they’re constantly improving their own processes. Although they rely heavily on certifications (including the Global Organic Textile Standard), they hone in on potential suppliers when they feel certain areas of their sourcing are unsatisfactory, and say no to working with companies that have a hazy supply chain, Brianna and Matthew know there is always room for improvement, and hope to one day have a supply chain that is fully transparent from seed to garment. 

In an effort to minimise waste, the Gaal pieces are produced in limited runs, and Gaal also works with makers who offer low minimum order quantities so as to avoid over-producing. What’s more is Gaal even offers a take-back program through which customers can return any Gaal pieces for recycling. Also, as mentioned, all of the Gaal garments can break down in the compost bin, so there’s a few options available for conscious consumers who want to divert their clothing from landfill. 

We love a gal with goals, and Gaal has a few. Although some Gaal profits are donated to various charities throughout the year, they don’t have a specific Give Back program in place, though Brianna and Matthew are hoping to continue this charitable giving for many years to come. Also, to combat wastage even further, Brianna and Matthew plan to utilise scrap fabric, introduce a made-to-order mode of production, and switch to renewable energy sources.

As for the packaging, Gaal makes use of The Better Packaging Co. for their compostable mailers, recycled tissue paper for wrapping the garments in, and a carbon neutral courier service to deliver their goodies to your door. If this doesn’t show you how a commitment to environmental and social responsibility creeps into every crevice of Gaal then we don’t know what will!


Want to know where Gaal sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the founder’s journey?
Read our interview. 

We talk with Brianna Gaal, co-founder of Australian slow fashion brand, Gaal.
“After previously getting sucked into discounts and fast fashion, I had become aware of the social and environmental issues in the industry. As a customer, I wanted to make better decisions but at the time I did find it hard to find brands that focused on both sides of the coin (labour and the environment) and in a variety of aesthetics. When Mat (my co-founder and husband) and I started Gaal, we wanted to provide an ethically manufactured and environmentally conscious solution for those of us who enjoy bold pieces and a bit of colour in our wardrobes”.

Brianna Gaal


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