Harly Jae - Women's Ethical Slow Fashion

Harly Jae

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  • Fair Fair
  • Gender Equality Gender Equality
  • Made Locally Made Locally
  • Minimal Waste Minimal Waste
  • Natural Fibres Natural Fibres
  • Repurpose Repurpose
  • Transparent Transparent

Do you ever have those “hallelujah” moments when you’re scrolling through Instagram and stumble upon brands that satisfy your own personal, picky taste? Yep, so do we. It’s even better when you come across beautiful labels with a purpose and with a similar belief system to your own. Our advice: when you find them, don’t let them go. This is what happened when we spotted Harly Jae and we are definitely not letting them go. Ever.

Harly Jae is a slow-fashion brand whose pieces are designed and made in Canada. The clothes are inspired by timeless vintage fashion, and Harly Jae has an overall goal to generate timeless wardrobe staples that will last over many seasons. This is the change they want to help bring to the fashion industry; the idea that slowly made clothing ensures a quality, lasting product, and is much more beneficial to the consumer and the environment than its fast-fashion competitors.

We realise that we’re constantly talking about the slow-fashion movement, but if you’re still a bit unsure as to its meaning, here’s the run-down (courtesy of the Harly Jae website). Slow-fashion is basically the opposite of its fast-fashion counterpart in that its purpose is to craft and promote garments that are designed with quality and longevity in mind, whilst simultaneously considering the environmental and social impacts tied to the creation of these products.

Slow-fashion really is the foundation that Harly Jae is built on. Every part of the process—from the design to the production to the packaging—adheres to their slow-fashion framework. Linen, hemp, bamboo, and organic cotton are the fabrics selected for the garments because of their minimal environmental impact, and this consideration of the planet from which these materials are sourced is at the forefront of Harly Jae’s practices.

Harly Jae also cuts down on transport-produced pollution by making every garment in Vancouver. Not only does this allow for quality control but its locality allows the team to visit the production facility regularly and ensure the seamstresses are being paid a fair wage. Also, when you receive your Harly Jae treasures they’ll even be wrapped in eco-friendly packaging—the garments are shipped in 100% recycled kraft mailers, the hangtags are made from recycled shirts, and the promo materials are printed on eco-friendly paper.

We love Harly Jae because they are more than just a brand that produces feminine, timeless clothes; they’re about “the small changes, the journey to discover yourself, the pursuit of a curated life, and the constant fight for love.” Their part in a movement to improve an industry on which we as a society have become so dependent is encouraging for those of us who are giving it our all to live more ethically.

“When you purchase a Harly Jae piece, you are not only supporting a small business, you are supporting a movement of change-makers who are on a mission to better the fashion industry, so thank you, and good on you.”

Want to know where Harly Jae sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the founder’s journey?
Read our interview.

“My strong desire to make things better, to prove that what is wrong with the fashion industry can be fixed, and the people I get to meet while doing this”.

Laila Bedard-Potvin


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