Kindling - Ethical Made Easy






When you choose your own clothing, what values do you hold up against the clothing on the racks? Do you value ethical production? Sustainable processes? Pockets deep enough to hide your reusable water bottle and container of trail mix and all of your dark secrets? Our next brand does all of the thinking for you so you can shop with ease—when you need to of course!

Kindling is a company that creates with longevity in mind. There are no factories involved in the supply chain of the Kindling garments, no short cuts, just good old-fashioned hard work, dedication, and love. They also place immense value in, drum roll please… pockets! In their words: “Without being pushy we like to encourage the celebration of treasure and dresses with pockets… and we think that making beautifully crafted clothing that you can enjoy every day and will last a long time is a good idea!” We think so too, Kindling.

Kindling’s founder, Nina O’Brien, completed a Master of Fashion and Textiles at RMIT after returning home from working with local and international social enterprise garment manufacturers in Vietnam for three years. Since graduating she’s been able to spend her time crafting and delivering four yearly limited edition clothing collections, collections that have been featured in Frankie, Yen, and Peppermint, and on the backs of fabulous women all over Australia.

The Kindling clothing is made by skilled professional seamstresses in Vietnam, all of whom cut and sew the individual Kindling pieces from beginning to end. What’s even better is that the team at Kindling know each and every one of these seamstresses personally. How’s that for a personal work relationship? The process and annual collections shows this company’s commitment to slow and sustainable fashion, and also ensures the end products never lack quality, attention to detail, and love.

From where do they draw their inspiration, you ask? We’ve got three words for you: old television sets. It’s a totally legit inspo! The team at Kindling appreciate the days before our modern throwaway society when a television set would last longer than most programs available to be watched through it. This is exactly the mentality they have towards the garments they create; clothing that’ll last the wearer through trends and seasons.

Last (but obviously not least) we’d like to reiterate that every single Kindling piece has pockets. If their commitment to slow production and transparency and their ethical and sustainable approach to fashion hasn’t already sold you on them then we hope that this small but majorly important detail does.

Want to know where Kindling sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the founder’s journey?
Read our interview. 

Nina - Kindling Founder
“10 long years ago there was not many ethical clothing labels in Australia. I wanted to make clothes (since I learnt to sew at the age of 6) but I also learnt whilst studying fashion just how dirty the industry was, environmentally and at a humanitarian level too. I wanted to make clothes I loved but to never take away from future generations nor people right now, just to turn a profit. I had just graduated with loads of garment making skills… Kindling was born”.

Nina O'Brien