Transparent Australian label | Lois Hazel | Ethical Made Easy






  • Fair Fair
  • Gender Equality Gender Equality
  • Give Back Give Back
  • Made Locally Made Locally
  • Minimal Waste Minimal Waste
  • Natural Fibres Natural Fibres
  • Repurpose Repurpose
  • Transparent Transparent

Lois Hazel is an Australian brand to watch. Every one of their collections has not been brought about without complete transparency; transparency on the sourcing of their materials, the production behind each individual element, and the craftsmanship that’s gone into the creation of every piece. Lois Hazel have a stack of cool things on their CV—they’ve been featured on VAMFF’s Off site Runway series and were a 2017 finalist for the National Designer Award—but it’s how they source the fabric they use to create their garments that really makes them shine in our eyes.

Sustainable and ethical practices are at the core of Lois Hazel’s ethos. In a commitment to minimise their waste they incorporate dead stock, organic, and completely traceable fabrics into their collections. Dead stock is not a common term, so here’s the run down: it’s essentially leftover fabric from garment factories that is considered to be pre-consumer waste. Lois Hazel’s utilisation of this “waste” results in an array of multifunctional and versatile pieces that can ultimately be worn for years on end. That’s a big thumbs up from us at EME.

Behind every great business, however, is a kick-ass founder, and this one just happens to be a female boss babe. After interning in New York and Amsterdam and spending time in Paris, and with a vision to create a brand that focuses on both sustainability and wearability, Lois McGruer-Fraser launched Lois Hazel. Our ethically-driven wardrobes are glad she did! Lois always had an intense desire to be completely transparent and honest in her own approach to and involvement in the fashion industry, so it’s no surprise that she has since become a relied-upon voice on sustainability and ethical practices centred panel discussions.

Lois Hazel’s also extremely grateful for the family they have created with other like-minded businesses, and this affection is showcased not only through the quality obvious in every one of their individual pieces but also on their website. E&M Greenfield, Cash’s, and CGT Australia are a few of the Australian members of the Lois Hazel fam, but their family tree branches also extend to Wall Fabrics in New Zealand, and 101 Stitches in Germany.

Not only do Lois Hazel’s 100% transparency approach and their commitment to ethical and sustainable practices contribute to their awesomeness, but so too does their use of dead stock textiles, as this means their pieces are completely exclusive. Go have a little squiz to see what fabric waste can be turned into. As they say, one man’s trash is another man’s treasure, and Lois Hazel is making pure solid gold.

Want to know where Lois Hazel sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the founder’s journey?
Read our interview.

“Don’t take yourself too seriously, and have fun! Don’t let stress ruin your daily adventures”.

Lois McGruer-Fraser


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