Seer and Wilde - Ethical Made Easy


New Zealand




  • Fair Fair
  • Gender Equality Gender Equality
  • Give Back Give Back
  • Made Locally Made Locally
  • Minimal Waste Minimal Waste
  • Natural Fibres Natural Fibres
  • Repurpose Repurpose
  • Transparent Transparent
  • Vegan Vegan

Seer & Wilde is a brand that needs no fancy introduction, and it takes just one look at their consciously-crafted pieces and their unwavering ethos to understand why.

New Zealand based brand Seer & Wilde is wholly focused on mindfully producing timeless swimwear and resort essentials in an ethical and sustainable way. Ashleigh Sweden, Seer and Wilde’s founder, created the brand as a vehicle through which women could feel heard and supported, and to be their authentic and true selves – we all know clothes empower, and this was exactly Ashleigh’s intention.

With this, she did not want to compromise on her own personal values regarding people and the planet, which is why she incorporated them into the crux of her business’ ethos. As a way to “design pieces that were gentle on our bodies, and gentle on the earth”, Ashleigh only selects fabrics made entirely from natural sources or regenerated from man-made waste in her collections.

The material used to craft the Seer & Wilde’s swimwear are ECONYL, a regenerated nylon made from both post-consumer and ocean waste, and REPREVE, a fibre made from plastic water bottles; and cotton, organic cotton, linen, and hemp are Seer & Wilde’s all natural fabrics of choice for their garments. Seer and Wilde also use Corozo buttons – a durable, 100% natural product – on their garments; only utilise eco-certified dyes; and send their goodies out in biodegradable mailer bags and biodegradable ziplock bags. 

We know what you’re thinking, though: who makes their clothes? The garment workers who craft the Seer & Wilde pieces are paid fairly, and also work in clean, healthy, and safe environments. You can even see for yourself, as each time you click into a piece on their website it tells you not only who supplied the fabric but also who the garment was made by.

This is a brand for the highly sensitive women, the fierce women, the women who feel too deeply, and the women who want to change the world. Seer & Wilde is a brand for all women, everywhere, from the ones who proudly craft the garments to the ones who wear them with pride.

Want to know where Seer and Wilde sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the Founder’s journey?

Read their interview.

Ashleigh Sweden Seer & Wilde
“I knew I wanted to create something meaningful. I needed my label to reflect my own personal expectations of protecting the environment, human rights, sustainability and minimalism. It was important to me from day one to be a part of something bigger, and to have a purpose behind what I was actually going to do with Seer & Wilde.”.

Ashleigh Sweden


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