SUI - Environmentally And Socially Responsible Clothing








“Our aim is to spread awareness on conscious fashion that is versatile, has minimal impact, is relatable and treats its makers as family. We believe conscious fashion can be engaging, beautiful and impactful.”

You took the words right out of our mouth, SUI.

Based in India and Singapore, SUI is a sustainable fashion company consciously crafting trend-defying garments with as low an environmental impact as possible. 

Meaning “needle” in Hindi, SUI is all about connection: the connection between needle and thread, the connection between garment workers and the company they work for, and the connection between fashion and nature.

All of the beautiful SUI garments are lovingly crafted and embroidered by a small team in New Delhi, India. As this occurs in SUI’s own factory, the SUI team has formed an extremely close relationship with their workers, workers who not only receive more than the minimum wage, but also benefits including medical insurance and paid leave. Music to our ears.

SUI not only places a great level of importance on ethical production but also on sustainability. Aside from only producing small runs, SUI upcycles any leftover fabric scraps into new products in an effort to combat unnecessary wastage. SUI also promises to be as responsible as possible, which is why they use plant-based and azo-free dyes and sustainable fabrics, are working towards zero-waste production, are committed to worker welfare and education, and will only ever use sustainable packaging to ship their garments to you.

As for the fabrics used, all are either hand-made or sustainably-produced, and SUI works with slow crafts, which emits lower emissions. The hand-made fabric is crafted by Women Weave in Maheshwar, and the machine-made fabric is created by SUI’s GOTS certified partners in Delhi, Calcutta and Southern India. What’s more is the fabric is hand-printed by Vijendra, SUI’s block printer, in Bagru, Rajasthan, and dyed using plant-based dyes by two partners based in Maharashtra and Gujarat.

You know we love a good “progress over perfection” moment, and SUI does, too. Although the SUI team can’t trace their entire supply chain, this is one of their long-term goals, and is an extremely important aspect of the SUI business model going forward. There are obvious limitations in tracing the entirety of a supply chain, however SUI can trace back to the fabric makers for their garments, and they can also trace the entire supply chain for their organic cotton knits and their hand-spun, hand-woven organic cotton. 

Oh, and a word on their packaging: SUI has a minimal packaging policy, and this is evident in every single one of their packaging choices. The tags are printed on recycled paper, and thanks to the reusable and unprinted cardboard boxes and the compostable bags, SUI’s packaging is totally plastic-free. This incredible ethical fashion company also runs campaigns each year in alignment with either environmental NGOs or artisan partners in need – this year, SUI is working with a NGO that works for tree plantations in India. Just when you thought they couldn’t get any better!

SUI is a company that cares as much about the people who craft the SUI garments as for the planet on which they work. SUI’s commitment to ethical production and environmental responsibility is evident through everything this ethical fashion company does, from the use of plant-based dyes and sustainable fabrics to the close relationships formed with the garment workers, and we’re 100% here for it.

Want to know where SUI sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to learn more about Mahima’s journey to creating SUI? You can do so here.

Mahima Gujral We Are SUI founder
“We respect the people who craft our pieces and the planet in doing so. This lies true for when we choose our fabrics. We consider 2 things which is the impact they have on the planet in terms of their process and how & where are they being made. This is why we choose to work at a large capacity with handmade fabrics, because they support a craft & a community behind them.”.

Mahima Gujral



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