The Rushing Hour - Ethical Made Easy






  • Fair Fair
  • Gender Equality Gender Equality
  • Give Back Give Back
  • Minimal Waste Minimal Waste
  • Natural Fibres Natural Fibres
  • Repurpose Repurpose
  • Transparent Transparent

The Rushing Hour woman wants modern, sophisticated clothing that makes it easy to get dressed in the morning. She wants to make sure the clothes she’s (quickly) putting on in her rush to get out the door are made transparently and sustainably. She loves her red wine, is fiercely independent, and her passion and artistic flair are a credit to anything she completes, personally or professionally. In short, The Rushing Hour woman doesn’t have time for BS. Sounds like you? We thought so.

Jacalin Ding is a creative entrepreneur who has cared about sustainability and good design for as long as she can remember. But when she was working in a corporate career she found herself reaching for stylish pieces from fast fashion brands because they were fuss-free. She wondered if there were any brands that made chic, office-friendly clothing that catered to her care for the environment, but she couldn’t find anything that did both.

Jacalin began experimenting with sustainable fabrics and clever design elements that she wished existed in her current wardrobe staples. Quality fabrics were a must, but so were the often-overlooked elements in women’s clothing, like pockets and versatile ways of wearing a garment. Jacalin realised she was onto a real thing and The Rushing Hour was born.

When it comes to fabrics, The Rushing Hour uses deadstock fabrics (30%), recycled/repurposed materials (25%), and organic and ethically grown fabrics (45%). The latest collection is made from a sustainable eucalyptus Tencel, which is even more environmentally-friendly than bamboo Tencel. It’s also luxuriously soft with a silk-like feel but none of the animal cruelty involved like in normal silk. You have to feel it to believe it! In the name of transparency, The Rushing Hour lists all of their fabrics on their website in great detail.

On the topic of transparency, The Rushing Hour doesn’t use photoshop to alter their models, they don’t rush their production, and they have even pulled the brand off a large fashion retailer because they didn’t believe in mass-producing in order to stay relevant on their website. The Rushing Hour’s factory is located in Laishan Town, Yantai, in north east China. Jacalin is proud to work with this factory that understands her need for low production and high standards. They also work with Patagonia, which was a huge tick of approval for Jacalin (and us!). The whole production process is outlined on The Rushing Hour website, again with full transparency. The Rushing Hour also works with charities ONE GIRL who fight for equality, and Thread Together who reduce waste while providing clothes to people in need.

The Rushing Hour’s commitment to doing things the right way is why they deserve a place on the Ethical Made Easy directory. Founder, Jacalin Ding is passionate and unwavering in her dedication to delivering the very best garments she can. The proof is in the product.

Oh, and if you were wondering (because we know you probably were, you fashion-forward thing), all of the photos featured showcase The Rushing Hour’s latest range, Celebrate You: a 100% biodegradable collection of stunning garments that are made from eucalyptus and that feel like silk. To find out more about this exquisite range, read our interview with The Rushing Hour founder, Jacalin Ding.

Want to know where The Rushing Hour sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the founder’s journey?
Read our interview. 

The Rushing Hour
“I wanted to work with someone like that who I knew I could trust, because I'm just a tiny brand. I wouldn't be able to control every part of the process, and working with someone like that—when it's already approved by Patagonia—then half my job is done. They are fully fairtrade and certified, they also supply to Eileen Fisher and other smaller brands”.

Jacalin Ding


What's your location?