Uniek | Australian-Made Women's Cotton Loungewear

Uniek

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VISIT WEBSITE

Location

Australia

Made In

Melbourne, Australia

Values

  • Certified Organic Certified Organic
  • Circularity Circularity
  • Give Back Give Back
  • Transparent Transparent
  • Vegan Vegan

Uniek’s goal is to produce classic, timeless fashion that lasts. We believe in curating beautiful pieces for you, to be worn and cherished by you, to hold that special place in your heart that lasts a dozen seasons and still looks completely fabulous. All our pieces are made with luxe cotton fabrics and designed with elegance in mind, so you can feel comfortable and confident in high quality, long-lasting styles.

Founded by Katherine Gracey, Uniek is an Australian women’s loungewear brand consciously crafting their garments from 100% organic and sustainably-sourced cotton. Hoodies, pants, crews, tees, tops and blazers are a taster of the offerings available within the Uniek range, and each has been designed with both sustainability and inclusivity in mind.

“Uniek is the result of my own experience searching for adaptable loungewear that was not only beautiful to wear but that also resonated on a more personal level,” Katherine says of starting her ethical fashion label. “I was inspired to create a sustainable and inclusive loungewear label for women who often feel unseen or unrepresented by the existing offering.”

Not only is the exquisite Uniek loungewear manufactured right here in Australia, but it is done so by a maker who is certified by Ethical Clothing Australia (ECA). This essentially means that all workers are being paid appropriately, are receiving all of their legal entitlements and are working in a safe environment.

Uniek is unwavering in their commitment to utilising eco-friendly and sustainable materials. Although there is a product line that is made using deadstock fabric, their main fabric of choice is sustainably-sourced GOTS certified organic cotton.

“All of our partner relationships are in Melbourne. This allows for so many efficiencies in our design, pattern and manufacturing process.”

This cotton fabric is knitted and dyed in Melbourne, which allows the Uniek team to quickly and efficiently colour correct without the need for excessive samples. Due to their direct relationship with their fabric manufacturer, Uniek has also been able to completely remove any packaging and delivery that would usually be needed in this process.

What’s more is Uniek combats wastage by keeping their runs small and maximising the consumption of their fabric. They’ve also partnered with AirRobe to give their customers the option of repurposing a pre-loved item, and have donated samples and pre-production items to Thread Together in the past.

Want to know where Uniek sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Behind the Brand

““Uniek is the result of my own experience searching for adaptable loungewear that was not only beautiful to wear but that also resonated on a more personal level,” Katherine says of starting her ethical fashion label. “I was inspired to create a sustainable and inclusive loungewear label for women who often feel unseen or unrepresented by the existing offering.” ”.

Katherine Gracey

Uniek Founder

What made you start Uniek?

Uniek is the result of her own experience searching for adaptable loungewear that was not only beautiful to wear but that also resonated on a more personal level. She was inspired to create a sustainable and inclusive loungewear label for women who often feel unseen or unrepresented by the existing offering.

What inspires your designs/products?

Uniek’s goal is to produce classic, timeless fashion that lasts. We believe in curating beautiful pieces for you, to be worn and cherished by you, to hold that special place in your heart that lasts a dozen seasons and still looks completely fabulous. All our pieces are made with luxe cotton fabrics and designed with elegance in mind, so you can feel comfortable and confident in high quality, long-lasting styles.

Whats been your proudest moment so far?

Being featured in Melbourne Fashion Week in our first year!

What would people find surprising about your story?

I have not come from a fashion background. I have strong retail background and marketing but have always loved fashion and have wanted to work in this space for a very long time. So I thought I would create the brand that I felt was missing. Something that resinated with all women and that they felt represented. And a brand that was ethically and sustainably made in Australia.

Best way to recharge?

I may be a little obsessed with sport so I love watching the AFL and Super netball with my family on the weekend! I lvoe a long walk with my dog as well on a Sunday, listening to some tunes!

Least glamorous job across your career?

My first job after graduating was selling projectors!

What value do you value the most in yourself?

My ability to build strong relationships, both privately and in my work.

Whats your favourite brand on EME and why?

Esse is a favourite. They are classic in design and love that majority of their products are manufactured in Australia.

Whats your suggested first step for someone wanting to shop more ethically?

Research. Brands who offer products which are made ethically and are sustainably sourced will be proud to share this on their website. There are also some great media outlets as well someone like Ethically Made easy who have done that research for you.

Sustainability and ethical fashion is a complex and confronting beast, what gives you hope?

There is a shift with consumers. People see the value more so than ever before in supporting brands that are really trying to make a difference. As well as supporting those brands that are supporting local makers. A big thing is the cost of product but now people realise the cost upfront provides a quality, long lasting item.

 

Shop Uniek (and take 10% off your first order with code, EME10)

 

 

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