Wildflower - Ethical Australian Swimwear, Accessories And Apparel






“Beautiful, quality garments that are people, planet and animal friendly.”

Oh Wildflower, that’s music to our ears.

Wildflower is an Australian company ethically producing fashion and swimwear in a sustainable way. Wildflower’s founder, Angela Flower, is no stranger to the downfalls of the conventional fashion industry; having worked in swimwear manufacturing for the majority of her career, Angela saw firsthand the devastating effects fast fashion is having on our planet and its people. So, she decided to do something about it.

Every single one of the Wildflower garments is ethically made, cut, printed and developed right here in Australia by individual specialists, not in factories. These machinists (who, might we add, are also women), have been operating their very own businesses for decades, and as such choose their own hours and rates. The majority of Wildflower’s textile supply chain is traceable and accredited, and 100% of their garment manufacturing is also traceable, sustainable and ethical.

Wildflower try their hardest to be as environmentally-friendly as possible through all stages of manufacturing. They only use natural fibres or recycled fabrics, compostable packaging, biodegradable hygiene stickers, labels and trims made from cotton or recycled paper, and digital marketing materials.

In an effort to combat waste, Wildflower orders the bare minimum of trims and accessories; hooks up with other small and local businesses to share fabrics, trims and other resources; and produces all of their garments in small batch runs.


Animal friendly
“In the interest of animals and the environment”, Wildflower is a 100% vegan brand. By the end of 2021, Wildflower will be releasing a collection of handbags made from plant based non synthetic vegan materials including cactus leather and apple leather. Oh, and in true Wildflower style, this collection will be sampled, developed and hand-crafted in Australia.

Other super cool things
Just like us, Wildflower is a proud partner of i=change, an organisation that is helping both businesses and consumers contribute to a more environmentally and socially just world. With i=change, $1 from every purchase goes towards one of three charities (in Wildflower’s case, these are Empower With Literacy, Protect A Woman, and Provide A Safe Birth), and you as the conscious customer get to choose which charity your $1 goes to.

Wildflower is a brand for the environmentally and socially conscious shopper. The brand is committed to responsible production, minimal waste, ethical manufacturing, giving back to the community and only using plant based non synthetic vegan materials, which essentially makes this incredible Australian company one we can wholeheartedly get behind.

Want to know where WILDFLOWER sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the founder’s journey?

Read our interview. 

“Having spent the majority of my career working in swimwear and apparel manufacturing for major brands and department stores I saw the need for change to a kinder, more sustainable, less toxic way. I created Wildflower because I wanted to offer beautiful, quality, garments that are people, planet and animal friendly”.

Angela Flower


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