Wolven is making sustainability sexy | Ethical Made Easy
Wolven

Wolven

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Location

United States

Price

$$

Values

  • Artisan Artisan
  • Eco Friendly Eco Friendly
  • Fair Fair
  • Gender Equality Gender Equality
  • Give Back Give Back
  • Made Locally Made Locally
  • Minimal Waste Minimal Waste
  • Transparent Transparent
  • Vegan Vegan

Can sustainability be sexy? We sure as hell think so, and so does the Los Angeles based brand, Wolven. In fact, Wolven has made it their mission to Make Sustainability Sexy, and boy have they delivered. We’re not just talking about how good you’ll look in their leggings made from recycled bottles, we’re also talking about the way they’re bringing sustainability to the forefront of conversation—something that’s terribly sexy in our books.

The Wolven team is made up of artists and activists who believe that a collective effort towards sustainability can change the trajectory of the health of the planet. Their sustainability practices are rooted in mindfulness and the power of choice—from day-to-day decisions to major resolutions. Let’s look a little more deeply at what those practices look like.

Recycled plastic
Wolven’s garments are made with OEKO-Tex certified recycled PET fabric, a fabric made from recycled plastic water bottles. This certification ensures that their material is free of harmful and toxic chemicals. Over 11 million tons of plastic waste enters the world’s oceans each year. RPET creates a second life for plastics, helping to keep plastic out of our planet’s delicate ecosystems. A life-cycle analysis finds that producing RPET generates 79% less carbon emissions than its virgin counterpart.

Carbon offset
To address their carbon footprint, they’ve partnered with Climate Neutral. This means measuring their greenhouse gas emissions footprint, purchasing carbon credits to offset that footprint, and implementing plans to reduce emissions moving forward. These carbon credits support a range of projects such as rainforest conservation and landfill methane-capture. Every Wolven purchase is a carbon-neutral purchase (go you).

Ocean tribute
Not only is Wolven carbon-neutral, but for every order, they collect one pound of ocean-bound plastic in collaboration with One Earth – One Ocean. OEOO is a registered association from Germany that operates globally. Wolven supports their project in Brazil where the team partners with local fishermen to clean the famous Guanabara bay. They further organize cleanups and engage in education to prevent marine litter. The center where the waste is collected also serves as a collection point for plastic waste from the local community.

Packaging
While there is no perfect solution, Wolven keeps their shipping packaging as minimal and low-impact as possible. Their pieces are rolled and tied with a minimal piece of hemp twine and sent in a reusable, 100% recycled and recyclable poly mailer — they choose these over “biodegradable bioplastic” because the reality is that most people do not have compost access, so that material usually ends up in a landfill where it may not biodegrade properly, or even worse, it may contaminate recycling streams or degrade healthy soil systems.

Ethically made
Wolven cares about the conditions in which their clothing is made and demand that their partners abide by a strict code of conduct that ensures things like health and safety, fair and legal wages, fair working hours, and no child labor. In addition to Wolven’s own thorough due-diligence, their suppliers are all independently certified.

Their activewear and swimwear is ethically made in China by manufacturing partners that are certified by WCA for labor, wages, work hours, health, safety, and environmental practices. Wolven products have a smaller carbon footprint due to being produced in Asia where the fabric is made, as opposed to being produced in the US. Their import shipments are certified 100% carbon-neutral by their investments in carbon-offset initiatives. In addition to this, all of Wolven’s modal styles are cut and sewn in downtown Los Angeles by a small, female-owned sewer, named Vilma, in great conditions, of course.

If all that ain’t sexy, we don’t know what is.

Want to know where Wolven sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the founder’s journey? Read our interview. 

We talk people, planet, and big-picture plan with Wolven founder, Kiran Jade.
“When you declare your mission as being oriented towards the betterment of people and the planet, people tend to hold you to a different standard than they hold other brands. We’re a small business and the reality is that we are not always going to make everyone happy in every way. We’ll always be less sustainable or less inclusive or less something than someone in some way. We’re here to do our best and try our best, and ultimately the biggest barrier for me will always be being okay with where we’re at as a brand despite the scrutiny that is part of the nature of having a social-media oriented business”.

Kiran Jade

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