Our journal is the place you’ll read ethical and sustainable focused thought pieces, meet the founders behind the epic companies featured in our Ethical Brand Directory, and hear from the Movers & Shakers who are shaking their industries up for the better.
Oh, and did we mention the best things about this journal are you can read it without stealing it from your sister’s bedroom, and there’s actually some useful stuff inside?
Have a flick through. You’re actually allowed to.
We had A Very Good chat with A Very Good Bra founder, Steph Devine.
Stephanie Devine, aka the fabulous founder of The Very Good Bra, had her heart set on “creating the world’s first zero-waste bra”. After starting a wire-free bra brand through which she learned about everything from natural materials to sizes that fit all body types, she decided to make her dream become a reality, and the environment (and our girls) could not be happier about it.Read More
Learn from the woman who’s cup is always half full and always reusable: Laura Cope.
Sometimes the world feels like it's falling down around us, but there are always those silent super heroes, spreading love, kindness, and instigating action, who put it all back together. Meet Laura Cope. Laura is one of those people. What would the world be like without her? Not as great; that's for sure.Read More
What is greenwashing, and how can we avoid being greenwashed?
Oh, greenwashing: the great marketing tool of our generation. The obstacle that stands in the way of caring, well-intentioned consumers purchasing products that reflect their caring, well-intentioned ways. Greenwashing is basically what Kmart Veja knockoffs are to the real Veja’s: an inexpensive way of leeching off of the hard work environmentally and socially conscious brands do in order to maximise their profits.Read More
Alex Dash is making her mark with Shapes In The Sand.
Shapes In The Sand has firmly cemented itself in the ethical and sustainable fashion industry. Everything Alex does with Shapes In The Sand, from the fabric used for the designs to the inspiration behind each collection, is done with the environment in mind, and we are in absolute awe of this epic founder.Read More
Ernest and Joe’s, Mia, chats about coffee, creativity, and keeping it in the family.
Home-grown and family-owned company Ernest & Joe is as close a business team as you can get. You know why? They're all related. As self-taught jewellers, they take no shortcuts (because they don't know how!), and this makes their products completely and utterly unique.Read More
Teshani talks fabrics, ethics, and all things Luna and Sun.
Teshani, the powerhouse behind Luna + Sun, was not always the ethically and sustainably minded gal she is today. After realising the detrimental effects her habits were having, she decided to put them to bed once and for all. Boy, are we glad she did.Read More
Why bother with ethical fashion?
Ethical fashion. If you say these two words to someone when you first meet, you’re likely to be given back a blank stare and raised eyebrows. Huh? The average person will think of slaves, child labour, and sweat shop factories they’ve seen glimpses of on the news. These are valid points in the discussion of ethical fashion, but they’re only the tip of the iceberg.Read More
Is Op Shopping as good as we think it is?
“You’ll be so proud of me, I just dropped off four bags full of clothes to the op shop!” She says, as she grabs another skirt off the sale rack ‘just coz’. When you gather a pile of unwanted clothes, the usual response these days, is to drop them at the op shop, or shove them in those wide mouthed metal donation bins. Although you may think this is the best option for unwanted items, think again.Read More
Get to know KNOWN SUPPLY through one of its founders, Kohl Crecelius.
The only thing unknown about Known Supply was what made the founders tick, but don't worry, we got to the bottom of that. Kohl Crecelius is one of the original brains behind this incredibly transparent brand, and we found out a little more about Kohl and Known Supply just for you.Read More
Ana Wilkinson-Gee is empowering women with her company Holi Boli, and we’d love for you to meet her.
Ana Wilkinson-Gee. Cement those words in your memory for the next time you are asked the name of an inspiring woman. Ana is an Arts and Design graduate and has always had a keen eye for sewing, though little did she know how much good she would eventually do with this skillset.Read More
We talk morning routines, conscious businesses, and vulnerability with Elle Evans.
Elle Evans Swimwear is an environmentally conscious company crafting beautiful, made-to-order creations straight out of a Melbourne studio. Elle Evans is a mother, a small business owner, and a self-confessed introvert, and she's also a complete inspiration to anyone wanting to do a bit of good with their business.Read More
How to declutter your home without making your stuff someone else’s problem.
Stuff is suffocating. It creeps into our lives unsuspectedly, fills our cupboards, and clouds our minds. The more stuff we have, the more time we spend cleaning, repairing, moving, and maintaining it. Batteries, buttons, laces: they all need to be considered and replaced, and that takes time and mental energy. The more time and energy you spend maintaining stuff, the less time and energy you have for the people you love, and enjoying experiences which create real, long lasting happiness.Read More