Meet Ben Heenan, the co-founder of The Common Good Company. - Ethical Made Easy
Meet Ben Heenan, the co-founder of The Common Good Company.

Meet Ben Heenan, the co-founder of The Common Good Company.

Written by Jasmine Mayhead.

Meet Ben Heenan, the co-founder of The Common Good Company.

The Common Good Company is more than just a common, good company; it is a company through which positive environmental and social change is coming about. Honestly, we are so here for it, which is why we chatted to one of its co-founders Ben Heenan about why he started it in the first place.




The Common Good Company is more than just a common, good company; it is a company through which positive environmental and social change is coming about. Honestly, we are so here for it, which is why we chatted to one of its co-founders Ben Heenan about why he started it in the first place.


What made you start The Common Good Co?


The Common Good Company was developed out of 50% frustration 25% opportunity and 25% naivety.

With a background in Fashion and Education Tessa and I were/are committed to prove that there is not only a better way to consume but a better way to produce.

The increase in people looking to ‘wear their values’ lead us to identify the lack of apparel that was both Sustainable and Ethical in the market.
Which could provide a blank canvas for the change-makers, both businesses and individuals, who ask ‘who made my clothes’ and ‘how does that impact the planet’.

Do you have a morning routine? If so what is it you do to set yourself up for the day ahead?


I have to exercise in the morning for my physical and mental wellbeing lately this kicks off at 5 am. I also like and need routine.

6.30am Breakfast (smoothie) to start the day whilst checking emails.
7.00am at the cafe with Tessa working through all things TCGCo before heading off to my 9 – 5.

Meet Ben Heenan, the co-founder of The Common Good Company.
Meet Ben Heenan, the co-founder of The Common Good Company.

What’s the biggest barrier you’ve found to succeeding as a socially conscious business?


Perfection stops progress.

Within the ethical fashion community, there’s a big question that we ask which is ‘who made my clothes?’. In the scope of The Common Good Co, who made the things you sell? Can you tell us a bit about them?


We are very fortunate to work primarily with two factories out of India that are awesome.

They understand and align with our values of producing high-quality apparel using innovative materials. It also helps that Tessa is a pattern maker and can work closely with the sample room.

If it’s not ethical it’s not sustainable all of our factories have the required ethical certifications. In addition to various internal social initiatives and policies focusing on women in the workplace and environmental initiatives.

Why did you pick the fabrics you have chosen to work with?


By using Recycled Cotton and Recycled Polyester in our garments, we have eliminated the unnecessary waste, water use (2700L water saved per t-shirt), land use and pollution that is typically involved with the production of yarns made from virgin materials.

Each TCGCo T-shirt uses 60% Recycled Pre-Consumer Cotton and 40% Recycled Polyester (RPET) makes up the remaining composition of the t-shirt.

Pre-Consumer Cotton is the cotton waste that is found on the cutting room floors. Textile waste accounts for as much as 20% of the total fabric volumes used by garment manufacturers. By repurposing and recycling this cotton we divert this waste from landfill.

40% Recycled Polyester (RPET) makes up the remaining composition of the t-shirt. Recycled Polyester is spun along with Recycled Cotton to increase the strength and durability of the yarn.

By using recycled polyester, it means that the raw material comes from single-use objects like Plastic Water Bottles (4.5 bottles per t-shirt). This reduces the amount of plastic ending up in landfills and the oceans. More importantly, it means that no virgin oil has been used to create the fibre.

Best piece of advice you have ever received?



The harder you work the luckier you get.
And do whatever Tessa says.

What’s next for you and The Common Good Co?


The so-called ‘Spicy cough’ halted some of our 2020 plans but we’re coming in hot in 2021, extending our rage to include Long Sleeve T-shirts, Sweaters, Hoodies, Beanies and Hats.

In addition to working with some exciting new materials, we have some exciting collaborations in the works.

One book everyone should read? Why?


Tough question, I have just finished reading ‘We can’t say we didn’t know.by Sophie McNeill.

Which I highly recommend for those who want to understand and become more knowledgeable of the issues/war/unrest in the Middle East.

Are there any other Movers & Shakers out there in your world that you think people should know about?


One of the best things about TCGCo is meeting people who are what we call ‘doing good shit.’ in the community.

Andrew Whelan is one of those Legends. He is the MD of the B-Corp Start Broadband an Australian-owned and operated broadband provider that gives a shit. They fund home internet connection for disadvantaged Australian families.

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