Meet the powerhouse mum behind kids label ‘Salty Beasts’ who believes each person can change the world.
Jo started her own kids swim and athletic range when she realised there was no one out there making long-lasting garments ethically and with full transparency. She’s changing the game, one beautiful pair of swimmers at a time.
What made you start Salty Beasts Australia?
I was frustrated that I couldn’t find clothes that my children (and I) loved that lasted more than one season, furthermore I couldn’t understand why labels weren’t investing in new technologies to minimise their impact on the environment so decided to do it myself.
What’s the biggest barrier you’ve found to succeeding as a socially conscious business?
Cost is challenging however it hasn’t been a barrier as we are succeeding as a brand.
Within the ethical fashion community, there’s a big question that we ask which is ‘who made my clothes?’. In the scope of Salty Beasts Australia, who made the things you sell? Can you tell us a bit about them?
I insisted on being an Australian made brand and sourcing every component of our label as I knew couldn’t have complete transparency without this. It took over 12 months to find our maker who I spent time with to ensure I was comfortable with the quality of production and the care for the team who work there.
We had to become an accredited brand for the fabric we purchase from ECONYL & LENZING as they are both global leaders in sustainably and ethically bringing their yarns to life – so want to ensure they deal with brands who align with their values. Our trims suppliers are all accredited reputable leaders in driving ethical practices in their businesses and use as many local businesses as possible to support local Australian industry.
Why did you pick the fabrics you have chosen to work with?
I met ECONYL at the Copenhagen Fashion Summit in 2018 and learnt about their journey as global leaders in creating high quality regenerated nylon. LENZING use the latest technology to drive efficiencies and maximum traceability in the sustainable yarns they produce – their quality is also exceptional. We collaborate with only the very best businesses whose values align with ours with creating beautiful products whilst minimising our environmental impact.
Best piece of advice you have ever received?
Know your customer.
What’s next for you and Salty Beasts Australia?
Focus on what we do well.
One book and/or documentary everyone should read/watch? Why?
Watch 2040 – this documentary provides perspective on how we can globally collaborate to use solutions available today to make our planet a beautiful place to live for our children and generations to come.
Are there any other Movers & Shakers out there in your world that you think people should know about?
We all know lots of ‘movers and shakers’ but they don’t necessarily change the world – and we’ve all become acutely aware of how one person can change the world … right??
My point is that if WE all made considered and informed choices with what we BUY then together we can make the world a much better place to live.