Alanna Camilleri, founder of fashion label, Selfe Studios.
Sustainability and Selfe-care with Alanna Camilleri, founder of Selfe Studios.

Sustainability and Selfe-care with Alanna Camilleri, founder of Selfe Studios.

Written by Lola Asaadi.

Sustainability and Selfe-care with Alanna Camilleri, founder of Selfe Studios.

Sydney-based designer Alanna Camilleri founded Selfe Studios in order “to respond to a need to slow down the fashion cycle.” Aware of both the negative environmental and social impacts the fast fashion industry has, Alanna is using Selfe Studios to provide conscious consumers with fashion that is just, fair and will last them for years to come.

Sydney-based designer Alanna Camilleri founded Selfe Studios in order “to respond to a need to slow down the fashion cycle.” Aware of both the negative environmental and social impacts the fast fashion industry has, Alanna is using Selfe Studios to provide conscious consumers with fashion that is just, fair and will last them for years to come.


What made you start Selfe Studios?


Starting Selfe Studios required a bit our courage. I have always remained hesitant, but when some personal events occurred I found the courage to dive in and do it. I always loved working with local makers and over the years I had worked with them I had seen the impact on the shift of a many labels moving off shore. Our local fashion industry has diminished so much and these skilled workers were losing out. With this in mind, along with my core value for quality over quantity, Selfe Studios was established.


Do you have a morning routine? If so what is it you do to set yourself up for the day ahead?


I’m a morning walker. And in particular a morning walker to my favourite coffee shop. so once I’ve got my first coffee into me, I’m ready to take on the working day.

Selfe Studios Ethical Made Easy
Selfe Studios Ethical Made Easy


What’s the biggest barrier you’ve found to succeeding as a socially conscious business?


Consumers demand for wanting newness. It’s the biggest battle I face in trying to slow down the fashion cycle and break away from the fast fashion chain.

Selfe Studios Ethical Made Easy


Within the ethical fashion community, there’s a big question that we ask which is ‘who made my clothes?’. In the scope of Selfe Studios, who made your garments? Can you tell us a bit about them?


I work with a handful of established makers based in Sydney. They each have certain strengths and skills. Walking into the factory is like walking into a family. Most machinists have been there for years. They’re extremely friendly, reliable and hard working.


Why did you pick the fabrics you have chosen to work with?


I am very particular about fabrications. I have carefully sourced premium natural fabrics from highly regarded/established European mills. These decisions are based on the mills reputation, fabric hand feel and longevity and price.


Best piece of advice you have ever received?


‘Believe in yourself and keep doing what you’re doing.’

Selfe Studios Ethical Made Easy
Selfe Studios Ethical Made Easy


What’s next for you and Selfe Studios?


To build the brands’ exposure and get the message of Selfe Studios across to as many people as possible.


One book and/or documentary everyone should read/watch? Why?


The True Cost on Netflix. It’s a real eye opener into the dangers and truth of the fast fashion industry. A must watch for all.

Selfe Studios Ethical Made Easy


Are there any other Movers & Shakers out there in your world that you think people should know about?


I’ve noticed a few brands on the horizon working towards similar goals and I just highly recommend we all take the time to listen to their messages as we need to adopt new ways to improve our future.

Selfe Studios Ethical Made Easy
Selfe Studios Ethical Made Easy



Shop Selfe Studios here.

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