We chat with Kira Simpson, founder of The Green Hub.

Walking to the beat of Kira Simpson’s (ethically-made) drum.

Behind every good company is a great human being, and this case is no exception. Kira Simpson is the founder of The Green Hub; an online Australian platform dedicated to promoting a greener lifestyle. With The Green Hub, Kira has created a space where everyone is welcome, a space where everyone can explore a more conscious and sustainable way of living, and a space where everyone can come back and re-align their ethics and values.

Walking to the beat of Kira Simpson’s (ethically-made) drum.

Written by Lola Asaadi.

Behind every good company is a great human being, and this case is no exception. Kira Simpson is the founder of The Green Hub; an online Australian platform dedicated to promoting a greener lifestyle. With The Green Hub, Kira has created a space where everyone is welcome, a space where everyone can explore a more conscious and sustainable way of living, and a space where everyone can come back and re-align their ethics and values.

Can you please tell us a bit about yourself?

I am the founder of The Green Hub, a photographer, digital creative, and sometimes writer, and I have a preloved fashion store on eBay. I work from my dining room, I’m an introvert so home is where I’m happiest. I’m a wife to Dave and dog mum to Charlie. I live on the Gold Coast and almost every day I spend time outdoors either at the beach, swimming, kayaking, or bushwalking. I collect houseplants, have around 60 and counting. Spend my downtime mostly at home, I love entertaining and having my friends over. I can’t start the day without coffee, and I swear a lot.

What does a normal day look like for you? Is there a “normal day” for you?

Every day varies depending on the tasks I have but my morning routine remains the same. Coffee in bed while I answer emails, I like to get them out of the way first thing every day, Charlie climbs up on the bed to hang with us then we go for a walk on the beach. I generally shoot brand campaigns and content for social media Friday to Sunday so Monday is often photo editing day and I like to listen to podcasts while I do that. Early in the week is when I do all the writing and editing for the blog and any freelance jobs. Then later in the week I’ll work on physical projects like upcycles, I have a few on the go right now. Or steaming, shooting and uploading stock for the eBay store. I used to travel a bit for work and cover sustainability events and fashion shows as media, but not so much in the past year. I occasionally travel for photography jobs, I had an amazing opportunity last year to shoot Elysian, an eco-retreat in the Whitsundays. It was definitely one of those pinch me moments!

You’ve mentioned that The Green Hub is essentially both yours and your staff’s experiences, tips, and advice to navigate a sustainable lifestyle. What pushed you to start The Green Hub?

I studied biology and environmental science at uni and it opened my eyes to some of the major issues facing our planet, but my sustainable lifestyle changes didn’t really start until a few years later. 

Using more natural cleaning products was the first change I made, then I started composting. I learnt about the plastic pollution problem and invested in a reusable water bottle and coffee cup. Reducing my plastic use was one of the biggest changes and took a lot of years to find sustainable swaps. The rest just developed from there with time and research. What we eat, where we shop, how we live, I realised these choices have the power to shape the kind of world we want to live in. Every small change opened the door to new opportunities to live a little more sustainably.

What is the best piece of advice you’ve ever received?

You can’t control other people’s actions, but you can control your reaction to them.

How would you describe your relationship with ethical and sustainable living?

It’s pretty good. I don’t try to be ‘perfectly green’ anymore. I feel like I have a healthy balance between knowing what I can do and just letting the rest go. Not sweating the occasional plastic wrapped food or having to purchase clothing from a not so ethical brand due to budget or availability. I do what I can with what’s available to me at the time, and hopefully my actions are inspiring my friends and family to try making more sustainable lifestyle changes as well.

You’re refreshingly open about your wardrobe, even stating “I’m not a minimalist when it comes to fashion, I love my clothes and hold on to special pieces I only wear 2-3 times a year.” How do you personally strike the right balance between repairing, thrifting, and buying new?

I remember saying that quite a long while ago when sustainable fashion was still a fairly new concept in Australia and the few people who were talking about it were promoting minimal capsule wardrobes. I still maintain that a minimal 30-piece wardrobe is not the only way to be sustainable with fashion. As you said, it’s finding a balance between buying new, shopping preloved, and repairing what you have. I generally buy new to fill a wardrobe gap or to invest in a piece I really love and know I’ll wear for the next 10+ years. I buy second hand when it’s things like coats or boots that I won’t get a lot of wear out of and want to save money, and I always repair as the first option. I still buy things I wear once or twice and realise I don’t love it as much as I thought I would, or I won’t get that much wear out of it. It happens, especially when we buy online. Knowing what suits your body type helps and also being honest about your lifestyle, will that new dress actually fit with your job and social life or will it just sit languishing in your wardrobe? I’m obsessed with those big dresses with puffy sleeves we’re seeing all over social media right now but if I’m honest with myself, I literally have nowhere to wear them. Be honest with yourself before you make a purchase, that’s where sustainability with fashion starts.

Your Instagram is filled to the brim with hacks that can actually be incorporated into a follower’s everyday life; an extremely important tool for beginners. What advice would you give to the people who are just starting to live a more sustainable lifestyle?

Do what works for you. A lot of what we see on social media gives the impression that there’s only one way to live more sustainably and we need to shrink ourselves to fit the mould. That if our sustainability efforts don’t look like what we see other people doing online then we’re not doing it ‘right’. The thing is, there is no one single way to live more sustainably, there’s no rule book you need to follow, no perfect ideal of what it should look like.

Learn the basics: reduce single use plastic, eat less meat and dairy, manage your food waste, compost if you can, consume a bit less, use more eco-friendly cleaning and skincare products, make more conscious purchasing choices, educate yourself about the issues – and within all of that find what works for you, your family and your life. It’s really that simple.

What do you wish you could tell your 18-year-old self?

I’m not really sure. I think I was lucky, 18-year-old me was pretty confident and knew what she wanted in life. My family always say I was born an old soul and have always marched to the beat of my drum. I would tell her to stop plucking her eyebrows though! Those thin, highly arched early 2000’s brows were so bad!

What are three things we’d always find in your handbag?

Lip balm, my phone, and dog poop bags.

Kira’s Ethical Made Easy edit:


I own a pair of Amble leggings and they are hands down the best workout tights I’ve owned. They’re supportive and thick enough to be flattering, but still easy to get on, and stretchy enough to bend and move about and also stay put on my waist while I workout – I love them so much!
Featured: 7/8 Leggings in Black.
I have it on good authority that BAIIA‘s swimwear are some of the most flattering you’ll ever own. 
Featured: The Mossman Reversible Wrapsuit.
Lois Hazel Rib Skivvy Dress
Anything Lois Hazel. I own about half a dozen of her designs, some around three years old. Her styles are timeless and I always feel so put together when I wear them.
Featured: The Rib Skivvy Dress in Cream.
One Fable Textured Beau Shorts
Anything linen wins my heart and these shorts are gorgeous.
Featured: The Textured Beau Shorts by One Fable.

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