We chat with the beautiful Kitty Scott about her swimwear brand, Cleonie.
Warning: if you read beyond this point you will be put under Kitty’s spell (she is, after all, a self-confessed mermaid). She’s kind, she cares about this planet, and she’s put these passions into an environmentally and socially conscious business.
What made you start CLEONIE?
It is my calling in the world. I love combining artistry and textiles in the form of swimwear, and to be able to do it in a conscious manner. Where each piece is designed to make women feel beautiful, confident and to celebrate time whilst also helping protect mother nature.
Do you have a morning routine? If so, what is it you do to set yourself up for the day ahead?
Oh yes! I am a morning gal… I wake up at 5am each day… even some weekends! I start the day with a hot cup of tea. Then a morning meditation, yoga and a run or gym session. I then write my list of to-do’s for the day ahead and get started with achieving as many things as I can.
What’s the biggest barrier you’ve found to succeeding as a socially conscious business?
There is always new information to absorb and new challenges that come with it. As a conscious brand we are always striving to do our best and to keep all forms of waste and global impacts as minimal as possible. By ongoing education and reading we are able to make better decisions to help be an even better socially conscious brand.
Within the ethical fashion community, there’s a big question that we ask which is ‘who made my clothes?’. In the scope of CLEONIE , who made the things you sell? Can you tell us a bit about them?
Yes of course!! I make them!! And so does our small team of in house seamstresses! Each and every swimsuit is made in our studio!
Why did you pick the fabrics you have chosen to work with?
We work with ECONYL® regenerated nylon which is made out of waste that’s been rescued from landfills and oceans around the world. It performs exactly the same as brand new nylon and it can be recycled, recreated and remoulded again and again. That means you can create new products and buy new products without ever having to use new resources.
Best piece of advice you have ever received?
“Never leave till tomorrow that which you can do today.”- Benjamin Franklin. I have this printed above my desk. My mum also says to me all the time “slow and steady wins the race” which I find myself saying in times of being overwhelmed.. I feel this has also been applied to the ethos of Cleonie. We take our time through Slow Fashion.
What’s next for you and CLEONIE?
The dream is to spread the Cleonie love from Australian shores to beaches overseas.. to share awareness of the true meaning of slow fashion with each piece that is constructed. New eco collections are already under way and am so excited to share these with our Cleonie fan girls!
One book and/or documentary everyone should read/watch? Why?
I love the Diving Bell and The Butterfly.. It is such a beautiful book and film which shows the delicacy of life.. it is visually divine and makes you appreciate small wonders of this beautiful world.
Are there any other Movers & Shakers out there in your world that you think people should know about?
My dear friend and creative goddess Jacinta James. Her collections are dreamlike and make your soul sing.