We talk passions and persistence with One Fable founder, Natasha Knight. - Ethical Made Easy
We talk passions and persistence with One Fable founder, Natasha Knight.

We talk passions and persistence with One Fable founder, Natasha Knight.

Written by Jasmine Mayhead.

We talk passions and persistence with One Fable founder, Natasha Knight.

One Fable is a company providing beautiful garments and homewares to the dreamers of the world. With the help of talented makers, One Fable is driven by its commitment to simplicity and natural beauty, and also to ethical and sustainable production. So too is its founder, Natasha.

One Fable is a company providing beautiful garments and homewares to the dreamers of the world. With the help of talented makers, One Fable is driven by its commitment to simplicity and natural beauty, and also to ethical and sustainable production. So too is its founder, Natasha.

What made you start One Fable?

I was born into a creative family, my Mother also being a Textiles Designer/Artist, so a creative passion runs deep in my veins. One Fable was actually my graduate project, which evolved beyond the original small collection and documentary it began as, into a sustainable lifestyle brand with a strong focus on process and fabric. My husband and I lived with Artisans in India for 6 months in 2014, learning and building the business from the ground up…literally. My passion really begins at the source of fabric; the plants, animals, and people who create them.

Do you have a morning routine? If so what is it you do to set yourself up for the day ahead?


I have a 3 and 4-year-old so mornings can be chaotic at times. However as they have become a little more independent and happy to sleep beyond 6 am, I often wake at 5 am and spend time by myself before everyone wakes…either a mediation, writing, or simply watching the sun come up. My husband is Italian, so I’m blessed to have amazing coffee made for me every morning….then it’s a bit of a mad dash to get everyone ready for the day ahead.

We talk passions and persistence with One Fable founder, Natasha Knight.
We talk passions and persistence with One Fable founder, Natasha Knight.

What’s the biggest barrier you’ve found to succeeding as a socially conscious business?

I’d say it’s how many people you meet along the way, that just assume you want to do things the easy way. You really have to fight for your values, your vision, and your passion. When we rocked up in India and said we wanted to trace our products from the seed through to garment, they looked at us like we were nuts. They didn’t know the source themselves or understand why this mattered to us in the first place.

There were a LOT of confusing conversations, but we persisted. I remember the day we finally found the Organic Cotton Farm we currently work with, we were blown away by how beautiful and magical it was…I kept telling them ‘THIS!! , the world needs to see THIS!!” They just laughed at us…but I think everyone we work with now understands our Vision.

We talk passions and persistence with One Fable founder, Natasha Knight.

Within the ethical fashion community, there’s a big question that we ask which is ‘who made my clothes?’. In the scope of One Fable, who made the things you sell? Can you tell us a bit about them?

We have a few different ranges, and each is produced differently. Our Essentials collection is made from luxe natural fibres in Bali, with a small team of Women that we have been working with since the beginning. They are like our Family…and we could not be more thankful to work with them. Our seed-to-garment collection ‘KALA’ is a special project where we work with one Farm, and one Weaving Family in Kutch, India. Both the Weavers and Farmers are multi-generational Craftspeople, who’s expertise is unbelievable. These garments and Textiles are Designed in Byron Bay, and then either sewn by us in our Studio, or with a small collective at the Zorastrian Women’s Welfare Society in India.

Why did you pick the fabrics you have chosen to work with?

When I was first in India, I was working with an Artisan names Jabbar in his Dyeing and Bandhani Studio. I remember finding a small clipping of raw silk, and carrying it around with me everywhere I went. I just couldn’t put it down! Jabbar sat me down one day and said, ‘Natasha, there comes a time when every designer must make a decision, about what types of materials they want to work with…and you have clearly made that decision.’ It was a lighting bolt moment for me, and from that day forward it was clear that we would work exclusively with high quality, natural, and hand made textiles.

Best piece of advice you have ever received?

Follow your passions….and don’t be afraid of looking stupid while you figure it all out.

We talk passions and persistence with One Fable founder, Natasha Knight.

What’s next for you and One Fable?

We are currently opening a second bricks and mortar store in Byron Bay, in addition to our Bangalow Studio…so that is keeping us pretty busy. But we are also very excited to be developing and launching an in-house knitwear range this year. Our plan is to have an open production space, with industrial and domestic knitting machines set up in full view, where our customers can watch each design be made in real-time.

One book and/or documentary everyone should read/watch? Why?


I’m a big fan of self-development books, and I like the humour and sarcasm of Jen Sincero. So I’d say any of her books are really worth a read.

Are there any other Movers & Shakers out there in your world that you think people should know about?

Byron is full of amazing brands, from small market vendors, through to big name Labels. So I would just encourage people to visit this beautiful area, and see what we have to offer. I think you will be pleasantly surprised.

We talk passions and persistence with One Fable founder, Natasha Knight.
We talk passions and persistence with One Fable founder, Natasha Knight.

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