Why a higher price point does not mean it’s ethically made.
There are many questions a lot of us ponder, though we know in our heart of hearts we’ll never fully know the answer to. What’s really used in hot dogs? What is the meaning of life? Why did the chicken actually cross the road? Sorry to disappoint, but no, we are no closer to finding out the answers to these questions than you are.
There are many questions a lot of us ponder, though we know in our heart of hearts we’ll never fully know the answer to. What’s really used in hot dogs? What is the meaning of life? Why did the chicken actually cross the road? Sorry to disappoint, but no, we are no closer to finding out the answers to these questions than you are. However, there is one question we can answer for you; a question that all of us have either been asked or have given some thought to at one point or another.
Does a higher price point mean an item has been ethically made?
It is a truth universally acknowledged that ethical fashion does, more often than not, come with a more expensive price tag than its fast fashion counterpart. If you’ve visited us a few times before then you’d probably know why (sorry, we’re a bit persistent with driving this info home), but if you’re a little unsure, don’t stress! Ethically made clothing is generally more exxy because every care was taken in the creation of the product. We’re not just talking about the techniques, we also mean that the people who made the product were paid fairly to do so, the fabrics used were chosen because of their minimal environmental impact, and more often than not, because some of the profits were given to charities and organisations working to create a more environmentally and socially bright future.
The mark-up of brands we associate as “designer” or “luxury” is astronomical, though is not always a direct reflection of the quality of the product, nor the standards by which it was made. If we look at Clean Clothes Campaign’s Fashion Checker, an online tool shining a light on surveyed apparel and footwear brands’ progress in the way of living wages and transparency, it tells us that 93% of surveyed brands are not paying garment workers a living wage. For example, Italian luxury brand Versace does not pay their workers a living wage, and has no public commitment to or action plan for doing so. Good On You even gave Versace a “Not Good Enough” rating, stating “there is no evidence it ensures payment of a living wage in its supply chain.” Hard to believe for a company that is synonymous with “designer” and “luxury” fashion brands.
The mark-up of products made under the name of a certain designer brand is also due to just that: the name. If a company has been kicking for a while and has established and cemented their brand as luxury within society then it could be the luxury aspect we pay for. Exclusivity is also another massive factor as to why a higher price point does not mean ethical and sustainable production. Rather than discounting the price or donating the goods, some companies such as Burberry opt for incinerating unsold goods so those who cannot afford them at the retail price cannot access them. As is similar with most companies driven by trends, this exclusivity mentality is what keeps the price high, and there is often no thought given to the end stage of a product’s life or its place in a closed loop system.
That was a lot of information and we probably raised a few more questions just from answering the initial one, so we’ll sum it up. Basically, although ethically and sustainably made items usually come with a more expensive price tag, the price of the high end product you’ve been eyeing off in the store does not necessarily reflect the process in which it was made. We always say this but it will always be true: do your own research. Look into brands before you purchase something, even if that item has more zeroes on the tag than you’ve ever had in your bank account at one time.
If you don’t have the time or you’re just a little lazy (don’t worry, we completely feel you), we’ve done all of this work for you! We’ve talked the talk and the brands we feature in our ethical brand directory have walked the walk, so you can shop through us knowing the price of the products you’re purchasing from them reflects how that product was made. Remember, consumers aren’t powerless; we are the ones who hold the power in our hot little hands.