BEIJE - Sustainable Luxury Womens Wardrobe Essentials

Beije

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Location

Australia

Made In

India

Values

  • Circularity Circularity
  • Fair Fair
  • Give Back Give Back
  • Vegan Vegan

BEIJE is an Australian sustainable fashion brand consciously producing luxury wardrobe essentials for the modern woman. Each of the exquisite BEIJE garments is ethically made in small quantities by talented artisans; is crafted from eco-friendly materials, including GOTS-certified organic cotton; and is designed with longevity in mind, as well as to defy seasons and trends in order to remain a timeless wardrobe staple.

 

Materials
BEIJE pieces are made from two different materials, GOTS certified organic cotton and linen. Organic cotton is produced without the use of pesticides, insecticides, fungicides – any ‘cides, really – and is completely GMO-free. Better than your usual, this cotton is soft, breathable, biodegradable and better for your skin.

As a fabric, linen is chosen for its durability and its ability to keep us cool or warm, depending on which we need, and as a flax plant, needs less water than cotton. How good. It is anti-bacterial, soft and durable, biodegradable, and becomes more supple with each passing day.

Makers
BEIJE garments are consciously crafted in Mumbai, India. They support fair wages, no child labour, workers’ rights, gender equality & grower communities. Their makers are both GOTS and Sedex certified, ensuring all suppliers are in line with the values of BEIJE.

Packaging
Every material used is chosen with intention and care, including compostable and recycled packaging. From comPOLY bags, 100% cotton labels, cotton fibre and recycled material swing tags to 80% recycled mailers, you can be assured that nothing has slipped their mind.

BEIJE is easily, consciously and ethically integrating stylish sustainability into your everyday wardrobe. If you’ve been on the hunt for core wardrobe staples that transcend seasons and time, and minimal heirlooms designed for now and forever, look no further than BEIJE.

Want to know where Beije sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Behind the Brand

“From the start, BEIJE was intentionally born to create pieces that transcended seasons and time; minimal heirlooms designed for now, and forever”.

Jessica Abrahall

Talking intentional beginings with Jessica Abrahall of BEIJE.

What made you start BEIJE?

BEIJE was born from my own desire. As a consumer, I have always purchased quality over quantity. Luxury essentials that transcend seasons, last a lifetime and are easily integrated into my everyday wardrobe. At the time, it was difficult to find brands that ethically produced small capsule collections in minimal colour palettes with the core focus of longevity in mind. From this, BEIJE was born.

 

What’s the biggest barrier you’ve found to succeeding as a socially conscious business?

The biggest barrier was most certainly the start up phase. With no previous knowledge in the fashion industry, it was timely to find a supplier that believed in my vision and was passionate to work with me as a self funded startup. Sourcing fabrics with certifications alone is a process, the fibres and more expensive, and the minimums higher. I am forever grateful to my suppliers who were the backbone of BEIJE from the beginning.

 

Within the ethical fashion community, there’s a big question that we ask which is ‘who made my clothes?’. In the scope of BEIJE, who made the things you sell? Can you tell us a bit about them?

Our pieces are consciously crafted by talented artisans in India. The team is driven by a husband and wife duo, who have more than 30 years experience in the industry. All staff are educated at India’s best known fashion school – National Institute of Fashion Technology & the premier Art Institute – JJ School of Arts.

 

Why did you pick the fabrics you have chosen to work with?

We choose each material with intention and care. In the design and development phase, I choose a fibre I want to use for a particular design. From there, I work closely with the factory and with their knowledge we make adjustments depending on availability within the market, sustainability and usability – ensuring a piece’s longevity.

 

Best piece of advice you have ever received?

“People will talk, judge your ideas and your decisions. You will have good and bad advisors. Trust in your instincts, listen to what the people you trust have to tell you and then make up your mind. Sometimes it is useful to share ideas and thoughts with people you trust who are not from the industry; it is incredible what fresh outlooks you can get from somebody that is not involved with the fashion business!” – Donatella Versace

 

One book and/or documentary everyone should read/watch? Why?

The True Cost. It’s a film about the impact of clothes making on the planet and its people. The title refers to the fact that often when buying clothes, especially cheap and disposable ones, the true cost is not really reflected in the retail price.

 

Are there any other Movers & Shakers out there in your world that you think people should know about?

WORN FOR GOOD. A social enterprise that contributes to a more sustainable fashion industry. Worn For Good receives donations from brands & fashion heavyweights and sells these – donating 100% of profits to a charity of their choice.

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