We make ethical fashion, easy.


Every purchase you make is a vote for the future you want. We exist to make finding brands that are creating a better future, easy.

Meet the latest brands on our Ethical Brand Directory

Outland Denim

If you haven’t yet heard of Outland Denim, we can guarantee that you’re going to be an avid customer by the time you’ve finished reading this. Not only does Outland Denim ethically make stylish, high-quality jeans, but they’re also tackling an industry that may seem quite distant to us: the sex industry. They’re also using their business to properly equip these victims with tools that will serve them for the rest of their lives.

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New Zealand based boutique fashion label ReCreate is well and truly helping to shake up the fashion industry by pulling it into the ethical and sustainable lane. Not only is their clothing made under excellent Fairtrade working conditions, but the brand also uses only certified organic fabrics that are sustainably produced from crop to customer.

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Latest on the Journal



of global carbon emissions come from the fashion industry, which is more than shipping and aviation combined⁣⁣.



of what Australians spend on clothing goes to the wages of workers in garment factories across the globe.



of Australian fashion brands pay their workers a living wage.



Fewer than 1% of garments that exist are made into new clothes.⁣⁣