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Every purchase you make is a vote for the future you want. We exist to make finding brands that are creating a better future, easy.
The latest brands on our ethical brand directory
If you like being complimented, Bilboa is a brand to look at. They’re fun, but flattering- in Bilboa’s own words, ‘elegant yet quirky’. We can all but guarantee these clothes will draw appreciative attention. Which is perfect, because when your Bilboa threads are ultimately met with, ‘Oh I LOVE your (top/dress/jumpsuit), where did you get it?!’, you can excitedly tell your ethical-fashion proselyte all about its sustainable origins.
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New Zealand based boutique fashion label ReCreate is well and truly helping to shake up the fashion industry by pulling it into the ethical and sustainable lane. Not only is their clothing made under excellent Fairtrade working conditions, but the brand also uses only certified organic fabrics that are sustainably produced from crop to customer.
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Lois Hazel is an Australian brand to watch. Every one of their collections has not been brought about without complete transparency; transparency on the sourcing of their materials, the production behind each individual element, and the craftsmanship that’s gone into the creation of every piece. Lois Hazel have a stack of cool things on their CV—they’ve been featured on VAMFF’s Off site Runway series and were a 2017 finalist for the National Designer Award—but it’s how they source the fabric they use to create their garments that really makes them shine in our eyes.
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This next brand has been an Ethical Made Easy favourite for a long time now, and we thought it was high time for us to introduce you to them. Ere Perez is an Australian owned company, and the team pride themselves on producing makeup and skincare as purely and naturally as they possibly can. Their premium ingredients—oils, plant extracts, and minerals—are merged with antioxidants to create products that are both good for your skin and will look good on your skin, and we can credit them with some of our best skin days of the last few months.
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Look, there’s a fat chance that you’ve already heard of this next company, but because we love them so dang much we’re going to talk to you about them anyway! It’s Boody. Did you have your moment of recognition and admiration? Boody is providing us conscious consumers with affordable, comfy clothing essentials for the entire family—mums, dads and bubs are all covered—that are good for the planet and good for us, too.
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If you haven’t yet heard of Outland Denim, we can guarantee that you’re going to be an avid customer by the time you’ve finished reading this. Not only does Outland Denim ethically make stylish, high-quality jeans, but they’re also tackling an industry that may seem quite distant to us: the sex industry. They’re also using their business to properly equip these victims with tools that will serve them for the rest of their lives.
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Argent Silversmith is an Australian jewellery brand that takes personal to the next level—its founder sees through every part of the creation process. Liz Herman hand-makes every single piece of jewellery, drawing inspiration from her natural surroundings and designing the simplistic yet timeless pieces you see on the Argent website.
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Baiia stands for “one who has the capacity to change the world for the better”, and we can’t help but agree with how well this fits with the company’s ethos. This is a label that encompasses the idea of creating versatile swimwear for women by using recycled plastic that would otherwise be polluting our precious land and ocean, and clogging up our eco systems.
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You don’t have to live a toxic-free lifestyle to be concerned about the chemicals in your household cleaning products. However, it can be difficult to make the switch from the standard supermarket products to something a little more natural in the fear that the alternative might not be as effective as its chemical-laden counterpart.
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There’s just something about a simple canvas sneaker that stands the test of time. As lovers of comfort and practical fashion (that’s also stylish), you’ll always find a canvas sneaker in the EME wardrobe. The only problem is, finding one that’s as stylish as it is ethical and sustainable is a bit like trying to find a reason to download TikTok when you’re over 30… Almost impossible.
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Behind the Brand
Cam and Elise Greenwood from Zorali are the type of people you'd love to share a campfire with.
Adventure brand Zorali was created by Cam and Elise Greenwood to inspire people to get outside and explore the wonders of the natural world. What's better, Zorali products are made with sustainable fabrics and ethical practices to ensure you aren't causing any unnecessary harm to nature as you explore it. Cam and Elise took some time away from climbing mountains and chasing waterfalls to explain how the brand began and what's in store for the future. Hint: it involves 1 million trees.
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Fashion
What is the Uyghur Genocide and how is the fashion and textile industry complicit?
Over the past several months you may have heard or seen the mention of China's Uyghur Genocide in the news. Interestingly it doesn't come up too often, especially in mainstream news, but it's a tragic situation that deserves immediate and significant attention. Unsurprisingly, it's also been linked to the fashion and textile industry *sigh*.
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Movers and Shakers
A candid interview with Maori model Tia Pirihi.
Every now and then a person pops up in your life that leaves you in awe of everything they do, say and represent. Tia Pirihi is one of those people. A couple of weeks prior to publishing this interview with Tia she came up in our newsfeed after giving us the most amazing shout out about our Black, Indigenous and People of Colour led fashion businesses article.
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Wellness
Because 2020 isn’t weird enough, here are 33 ethical face masks (that are surprisingly chic).
Did we really just research and find 33 different brands making ethical face masks? You betcha. Why? Because it's so hard to know who has stock available and who's sold out. To be honest, we can't believe we're writing this—but hey, stranger things have happened. Or have they? 2020 has been well and truly unpredictable to say the least.
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Fabrics
It’s silky soft, it’s fluffy, your grandma knitted you your first beanie out of it when you were born and now it’s on the head of a teddy bear somewhere at your parent’s place. Recently, you found a pink angora/wool blend turtleneck jumper at your local op shop and it’s made you open your browser and google ‘what is angora wool?’
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Fashion
Work from home consciously and comfortably with these 12 ethical loungewear brands.
We don’t know about you, but we’ve searched for the perfect tracksuit about 237 times since the global pandemic started several months ago. Although we could definitely get away with wearing our pyjamas while working from home, we didn’t want to lose our sense of dignity (most days, anyway).
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Behind the Brand
Making it rain ethics with Sophie Mollison from Ponch.
After searching high and low for the perfect raincoat—one that was stylish, sustainable and easy to transport—Ponch founder, Sophie (along with her co-founder and partner, Alexander) realised it didn’t actually exist, and took it upon herself to create her own. We spoke with Sophie about the makings of this bright, beautiful and ethical raincoat brand, and how she spends her days between doodling, researching best practices and endlessly making decisions for Ponch.
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Lifestyle
How to get your opinion across (without raising your voice).
As a budding eco-enthusiast or activist, you’ve probably been in a situation where you’ve had to explain your actions or beliefs to someone who may not share the same view as you, and while it’s easy to argue or even dismiss the other person as ignorant, it’s actually incredibly important to engage in this type of discourse. Why?
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Fashion
Picture this: you’ve just purchased a cute top from a fast fashion brand in this season’s must-have colour. Sure, you know it’s not the best purchase you’ve ever made, but you’ve done a great job at justifying the purchase, “I’ll wear this for years, I have nothing to wear, I can pair it with four different pairs of pants, etc.”.
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Fabrics
We’ve had a blast learning alongside you about viscose, modal and Tencel, which were once (be honest) just words on a clothing tag until you realised those words had ethical implications. And by blast, we mean the sound that a metaphorical bomb makes exploding in our heads when we realise that our hopes for a fabric’s environmental impact have been… well, blown up. But fleece isn’t going to be like that, right? Because fleece is just the shorn woolly coat of a sheep. Totally natural. Except that’s not what you’re actually asking, is it? You’re asking…
READ MOREDiscounts on ethical and sustainable brands
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10
%of global carbon emissions come from the fashion industry, which is more than shipping and aviation combined.
90
%More than 90% of workers in the global garment industry have no possibility of negotiating their wages and conditions.
77
%Among 71 leading retailers in the UK, 77% believe there is a likelihood of modern slavery (forced labour) occurring at some stage in their supply chains.
1
%Increasing the price of a garment in the shop by 1% could be enough to pay the workers who made it a living wage.
