Search our comprehensive brand directory to find ethical fashion brands.
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The latest brands on our ethical brand directory
What do you pay attention to when you're shopping for a new item of clothing? If know a few things about ethical fashion you probably consider to the type of fabric it's made from, where it was made and by whom. But have you ever asked yourself whether you would pass that garment onto your daughter? What about your granddaughter? Kalaurie is a Melbourne-based label that pays attention to ethical values to create modern heirlooms for future generations.Find Out More
Baiia stands for “one who has the capacity to change the world for the better”, and we can’t help but agree with how well this fits with the company’s ethos. This is a label that encompasses the idea of creating versatile swimwear for women by using recycled plastic that would otherwise be polluting our precious land and ocean, and clogging up our eco systems.Find Out More
Sometimes a brand comes along that makes sustainability and ethics seem so straightforward you wonder why all brands aren't doing it. But then you remember it takes a special type of person to make a difficult process look simple. That's exactly what Rosie Shelton and her team have mastered at Luna & Rose. They create beautiful 99% recycled sterling silver jewellery and organic, plant-dyed garments sustainably, transparently and ethically. They make it look simple, but there's a high level of dedication involved that makes Luna & Rose a truly ethical brand.Find Out More
What underwear are you wearing right now? Sure, it’s a hugely personal question, but hear us out. Picture the undies you put on this morning, then ask yourself these questions: What are they made of? Who made them? How were they made? If you can’t answer confidently, it’s about time you discovered Wama Underwear. Oh, and if you can answer these questions, consider this a virtual high five from us (but read on, because we think you’ll like Wama Underwear too).Find Out More
New Zealand based boutique fashion label ReCreate is well and truly helping to shake up the fashion industry by pulling it into the ethical and sustainable lane. Not only is their clothing made under excellent Fairtrade working conditions, but the brand also uses only certified organic fabrics that are sustainably produced from crop to customer.Find Out More
If you haven’t yet heard of Outland Denim, we can guarantee that you’re going to be an avid customer by the time you’ve finished reading this. Not only does Outland Denim ethically make stylish, high-quality jeans, but they’re also tackling an industry that may seem quite distant to us: the sex industry. They’re also using their business to properly equip these victims with tools that will serve them for the rest of their lives.Find Out More
Look, there’s a fat chance that you’ve already heard of this next company, but because we love them so dang much we’re going to talk to you about them anyway! It’s Boody. Did you have your moment of recognition and admiration? Boody is providing us conscious consumers with affordable, comfy clothing essentials for the entire family—mums, dads and bubs are all covered—that are good for the planet and good for us, too.Find Out More
This next brand has been an Ethical Made Easy favourite for a long time now, and we thought it was high time for us to introduce you to them. Ere Perez is an Australian owned company, and the team pride themselves on producing makeup and skincare as purely and naturally as they possibly can. Their premium ingredients—oils, plant extracts, and minerals—are merged with antioxidants to create products that are both good for your skin and will look good on your skin, and we can credit them with some of our best skin days of the last few months.Find Out More
If you like being complimented, Bilboa is a brand to look at. They’re fun, but flattering- in Bilboa’s own words, ‘elegant yet quirky’. We can all but guarantee these clothes will draw appreciative attention. Which is perfect, because when your Bilboa threads are ultimately met with, ‘Oh I LOVE your (top/dress/jumpsuit), where did you get it?!’, you can excitedly tell your ethical-fashion proselyte all about its sustainable origins.Find Out More
Lois Hazel is an Australian brand to watch. Every one of their collections has not been brought about without complete transparency; transparency on the sourcing of their materials, the production behind each individual element, and the craftsmanship that’s gone into the creation of every piece. Lois Hazel have a stack of cool things on their CV—they’ve been featured on VAMFF’s Off site Runway series and were a 2017 finalist for the National Designer Award—but it’s how they source the fabric they use to create their garments that really makes them shine in our eyes.Find Out More
On The Journal
Behind the Brand
Sofia Maria Tomasella of her namesake jewellery label Sofia Maria was destined to forge her own creative path, but it wasn't until she saw the ugly side of fashion that she decided recycled jewellery was the answer. We spoke to Sofia Maria about competing with Instagram brands that portray a sustainable brand image and why, if you have a dream, you should 'just start'.READ MORE
Have you ever heard of a fashion label creating a collection of clothing that doesn't include actual clothes? Yes, it's a thing. And it's here to change the way we buy, wear and look after our clothes, while making the fashion industry circular in the process. Meet Emily Miller-Sharma, she's the creator of Liam Patterns, a 'fashion label' where every piece is sold as a pattern so you can make gorgeous clothes yourself at home.READ MORE
Are you striving for a simple life? But having children makes this seem unreachable? When children come so does all the stuff; baby things, toys, books and clothes. All that means more washing, more folding, more tidying, and just generally more. It takes a lot of work and stuff to look after, love and nurture your little human or humans.READ MORE
Behind the Brand
Sabrina McKenzie loves music. She also cares about the environment. So she married her two passions with a whole lotta' heart, soul and rock 'n' roll to create Scarlett Red Designs. We spoke with Sabrina about working locally with experienced makers and organic fabrics, plus the exciting plan to extend her brand's sizes in the future.READ MORE
Behind the Brand
A quick flower sketch by Rory Douglas from Flora Originals bloomed into a bold idea—to create a clothing label inspired by nature that also considered nature in the process. We spoke with Rory about how it all started, why he chooses the materials he works with, and what's next for Flora Originals.READ MORE
Behind the Brand
Kristy Chong from Modibodi took a weak bladder and turned it into something that revolutionised underwear and reusable hygiene for good. We spoke with Kristy about her products that conveniently, comfortably and reliably manage menstrual flow, incontinence, sweat and even breast milk leaks, and reduce the amount of single-use products ending up in landfill and damaging our environment.READ MORE
Behind the Brand
Diana Scott is a dog mum an animal-lover who's goal is to end factory farming. It's a huge vision, but it's one she's slowly but surely achieving with her ethical and sustainable dog food brand, Frontier Pets. We spoke with Diana about the 100% ethical produce that she sources from free range farmers and why convincing people that Frontier is the real deal has been the biggest barrier she's come across in the business so far.READ MORE
Behind the Brand
We were lucky enough to have a candid conversation with Rosie Shelton about her stunning recycled jewellery label, Luna & Rose. Rosie explains how a job in supply chain management opened her eyes to the missing link between the makers of our clothing and the final product we buy from the shop floor.READ MORE
Behind the Brand
When Olivia Halle started her fashion degree, she had never sewn a seam. Fast forward and Olivia has recently quit her full time job to pursue a quality over quantity fashion label from her beautiful home of Newcastle. We spoke to Olivia about how her mum inspired a love of fashion and fabrics, and how she learnt to always back herself as a business owner.READ MORE
A better future (for less) - Discounts on ethical and sustainable brands
of global carbon emissions come from the fashion industry, which is more than shipping and aviation combined. p>
More than 90% of workers in the global garment industry have no possibility of negotiating their wages and conditions. p>
Among 71 leading retailers in the UK, 77% believe there is a likelihood of modern slavery (forced labour) occurring at some stage in their supply chains. p>
Increasing the price of a garment in the shop by 1% could be enough to pay the workers who made it a living wage. p>
Free eBook + Checklist - Everything you need to know about building a more ethical and sustainable wardrobe (without having to spend all your money).
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Ethical fashion Brand directory and sustainable lifestyle platform
Ethical Made Easy is the hub for all things ethical ethical living. We help conscious consumers navigate ethical fashion, homewares, beauty and more with our ethical brand directory; we offer insightful, well-researched articles about the things that matter to you; and we provide you with simple, digestible, non-judgemental tips and resources to help you adopt a more ethical lifestyle. That’s why we’re one of the most trusted sources for ethical fashion, homewares and beauty in Australia, New Zealand and the rest of the world. Here you’ll find resources and articles that will teach you about plastic waste, living wages, garment workers, cost per wear, sustainable fashion, ethical production, natural dye, artisan workers, vegan leather, natural materials, fibres, the circular economy, sewing, op-shopping, and the list goes on and on. Our brand directory makes it easier for you to find ethical alternatives in a range of different categories from womenswear, menswear and childrenswear depending on your location and values. Whether you’re new to ethical and sustainable fashion, you’re already on your way to a more ethical lifestyle and you need some extra tips, or you are an eco-warrior who’s looking to further your education, there’s something here for everyone. We’re making it easier to create a better future with small incremental steps and conscious living. We can’t wait to bring you our go-to ethical lifestyle platform for a better world and a better future.