We make ethical fashion, easy.

Lifestyle

Introducing #mynewnormalwardrobe

Today we’re launching a campaign called #mynewnormalwardrobe and we want you to join us. We’re not asking for you to go out and spend and consume more, instead we want to celebrate the items you already have in your wardrobe and to view this as a key part of your new normal post lockdown level four. We want to encourage you to love what you already own, to tell the story behind it and to inspire others to do the same.

Fashion

Giving people jobs is not an excuse to buy fast fashion.

Talking about ethical fashion is hard. When you begin discussing the topic with someone who hasn’t heard of issues in the fashion industry, there’s a point in the conversation when they realise...

Fashion

Is ethical fashion really as expensive as we think?

The average woman wears only 33% of her wardrobe. Dwell on this for a second or two. It’s crazy right? Unfortunately, we’ve been trained to think of fashion like...

Fashion

The story of all the stuff you own.

Stuff. We’ve all got it. It’s that pile of unused clothes in the wardrobe. It’s those plastic bottles filled with creams and oils shoved into the bathroom drawers. It’s the condiments and stacks of useless receipts in the car glove box.

Behind the Brand

From chasing trends mindlessly to creating a label whose key message is to promote thoughtfulness - Meet Alicia Tsi, the founder behind ethical label Esse.

We spoke with Esse the Label founder, Alicia Tsu to learn about her label’s supply chain, her favourite documentary and how adopting a more conscious mindset inspired her to shift from fast fashion-lover to starting her eco-friendly brand.

Fashion

13 terms you didn't know about ethical fashion.

We’ve all had that awkward word moment. You know, the one where someone’s used a word you’ve never heard in your life and you stand there smiling and waving like the penguins from Madagascar told you to because, well, you literally have no idea what that word means. There are a lot of terms within the ethical and sustainable world that are not often discussed or used in the mainstream sphere but are the cause of these awkward word moments. Never fear, Ethical Made Easy is here! Sorry team, we had to.

Fashion

What is a clothing supply chain, and why is it that so many fast fashion companies can’t trace where their products are made?

If you’re relatively new to the ethical fashion space (or not at all new), you’ll have noticed this term popping up a lot. At Ethical Made Easy, we really harp on about it. If you google ‘supply chain’, you’ll get a bunch of information about economics.

Lifestyle

‘Essential Services’ with Maddy Rawlings from The Essentials Club

Getting crafty may not exactly be essential but it’s something getting a lot of people through the coronavirus pandemic. Sewing, in particular, is a great way to exercise that creative muscle and it’s also an ethical boost to your wardrobe. Not to mention the satisfaction you get when you can say “Oh this old thing? Yeah, I made it”. Someone who knows exactly what that's like is Maddy Rawlings from The Essentials Club.

Lifestyle

Day by Day with Sam from Be Genki

Sam Sargent is an advocate for natural beauty, health and wellbeing, and founder of the wonderful wellness brand Be Genki. he’s also the next subject for our #DAYBYDAY series, where we ask our favourite humans how they're taking things day by day during the COVID-19 Coronavirus pandemic...

Fashion

What is slow fashion?

It is more important to participate in slow fashion now than it has ever been before. According to a report by McKinsey & Company, the textile sector is responsible for 6 percent of global greenhouse emissions...