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Through our process of curation and analysis we set the standard of what it means to be an ethical brand in tomorrows world.
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On The Journal
The latest brands on our ethical brand directory
What do you pay attention to when you're shopping for a new item of clothing? If know a few things about ethical fashion you probably consider to the type of fabric it's made from, where it was made and by whom. But have you ever asked yourself whether you would pass that garment onto your daughter? What about your granddaughter? Kalaurie is a Melbourne-based label that pays attention to ethical values to create modern heirlooms for future generations.Find out more
Look, there’s a fat chance that you’ve already heard of this next company, but because we love them so dang much we’re going to talk to you about them anyway! It’s Boody. Did you have your moment of recognition and admiration? Boody is providing us conscious consumers with affordable, comfy clothing essentials for the entire family—mums, dads and bubs are all covered—that are good for the planet and good for us, too.Find out more
Baiia stands for “one who has the capacity to change the world for the better”, and we can’t help but agree with how well this fits with the company’s ethos. This is a label that encompasses the idea of creating versatile swimwear for women by using recycled plastic that would otherwise be polluting our precious land and ocean, and clogging up our eco systems.Find out more
Sometimes a brand comes along that makes sustainability and ethics seem so straightforward you wonder why all brands aren't doing it. But then you remember it takes a special type of person to make a difficult process look simple. That's exactly what Rosie Shelton and her team have mastered at Luna & Rose.Find out more
There are a few things that come to mind when we think of New Zealand: rolling hills, a long white cloud, sheep, the Haka, bungy jumping and of course, Manuka honey. If you’re unfamiliar, Manuka honey is produced by bees who pollinate the Manuka bush and has antibacterial properties that make it the perfect ailment for the common cold. But have you ever considered putting New Zealand’s golden child in your hair? It sure sounds sticky, but that’s exactly what Emily White did. And after a lot of research, trial and error she came up with COMB, the ethical Manuka honey hair care range made from her honey sourced straight from her husband's hives.Find out more
If you haven’t yet heard of Outland Denim, we can guarantee that you’re going to be an avid customer by the time you’ve finished reading this. Not only does Outland Denim ethically make stylish, high-quality jeans, but they’re also tackling an industry that may seem quite distant to us: the sex industry. They’re also using their business to properly equip these victims with tools that will serve them for the rest of their lives.Find out more
If you like being complimented, Bilboa is a brand to look at. They’re fun, but flattering- in Bilboa’s own words, ‘elegant yet quirky’. We can all but guarantee these clothes will draw appreciative attention. Which is perfect, because when your Bilboa threads are ultimately met with, ‘Oh I LOVE your (top/dress/jumpsuit), where did you get it?!’, you can excitedly tell your ethical-fashion proselyte all about its sustainable origins.Find out more
Lois Hazel is an Australian brand to watch. Every one of their collections has not been brought about without complete transparency; transparency on the sourcing of their materials, the production behind each individual element, and the craftsmanship that’s gone into the creation of every piece. Lois Hazel have a stack of cool things on their CV—they’ve been featured on VAMFF’s Off site Runway series and were a 2017 finalist for the National Designer Award—but it’s how they source the fabric they use to create their garments that really makes them shine in our eyes.Find out more
A better future (for less) - Discounts on ethical and sustainable brands
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of global carbon emissions come from the fashion industry, which is more than shipping and aviation combined. p>
More than 90% of workers in the global garment industry have no possibility of negotiating their wages and conditions. p>
Among 71 leading retailers in the UK, 77% believe there is a likelihood of modern slavery (forced labour) occurring at some stage in their supply chains. p>
Increasing the price of a garment in the shop by 1% could be enough to pay the workers who made it a living wage. p>