Cluny The Label
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Australia & India
Founded by Mercedes López Sauqué, Cluny The Label is a slow fashion brand based in Sydney’s Northern Beaches that produces timeless women’s garments designed to last. Cluny The Label values sustainability, ethical manufacturing and circularity – evident through their slow and sustainable production, unwavering commitment to fair practices, and use of deadstock fabric.
Cluny The Label is committed to slow and sustainable fashion, which is why the beautiful women’s garments are consciously and slowly made in small runs. In an effort to keep track of quantities whilst avoiding overproduction and waste, part of the production is made-to-order in Mercedes’ own home studio. What’s more is Mercedes herself embroiders each garment when the order is placed to ensure each piece of clothing is crafted with the highest quality and the utmost respect.
In order to utilise unused materials and to promote circularity, the fabric of choice used to bring the Cluny The Label garments to life is predominantly deadstock. Mercedes and the Cluny team are also extremely transparent not only in regards to the fabrics they use, but also as to how they source these materials and where they source them from.
One of the companies Cluny The Label sources their materials from is Wall Fabrics. Based in Sydney, Wall Fabrics is a textile warehouse that sells unused fabrics originally bought by high-end fashion labels, which Cluny ultimately purchases as deadstock fabrics. Cluny The Label also has two designs that are embroidered and sewn by The Odd Factory, a slow fashion factory in India that specialises in low quantities and small runs. What’s more is Mercedes even buys fabric through Facebook Marketplace from designers and labels that are closing down and, in turn, have unused fabrics to sell on. Cluny The Label also uses fabric from The Fabric Store, a large fabric stockist, and Martin & Savage, an Australian-owned textile warehouse.
Cluny The Label is a vision-led slow fashion label creating beautiful women’s fashion in a slow and sustainable way. Led by Mercedes, a woman that values sustainability as much as she does style, Cluny The Label is for the women who want high-quality craftsmanship, ethical practices, and mindful production lining their timeless wardrobes.
Want to know where Cluny The Label sits and what they’re working on in terms of these 5 values? Hover over these values to find out.
I am working through each design towards using as many natural fabrics and materials as I possibly can. I am looking forward to incorporating certificated fabrics, such as GOTS organic cotton and linen, and to keep working with dead stock fabrics to guarantee a second life and a circular utilization of unused materials. Plus, my next goal is making my packaging compostable in the near future.
I know who makes my clothes and I always try to meet them in person (if possible) or zoom to be aware of where and how they work, their equipment and processes. The manufacturers of my Australian production are Sydney-based and have been a pleasure to work with! Prices are set by the manufacturer and there is no bargaining. I always pay what it is asked for to contribute to fair practices. The slow fashion factory I have worked with for my small offshore production was chosen for their transparency and values exposed on their website and social media.
I try to keep my production as small as possible. This means not producing in big batches, which is always problematic for small brands as manufacturers tend to ask for MOQ that we cannot cope with. For that reason, part of my production is made to order, produced in my home studio, in order to keep track of quantities while avoiding overproduction and waste of resources. I embroider each garment when the order is placed to ensure I respect the time each embroidery needs.
I don't currently have a Give Back program in place, but it is something that is on my mind. I am definitely planning to contribute to a social cause that resonates with my values in the near future.
I can trace back most of my fabrics, as the suppliers I work with offer that information upon request. Unfortunately, the fabrics that are from dead stock warehouses or the ones I buy directly from designers are more challenging to trace, but I ensure at least that are fabrics align with what I am looking for: durability and quality.
Behind the Brand
“Cluny The Label is not the result of a personal hunger for buying clothes, it is my way to express my story through my garments. If I can reach someone with my story, then that's enough.”.