Lela Lingerie - Australian, Ethically Made Lingerie Label

Lela Lingerie

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  • Certified Organic Certified Organic
  • Fair Fair
  • Gender Equality Gender Equality
  • Made Locally Made Locally
  • Vegan Vegan

Felicity Ieraci is the fairy godmother of our underwear drawer. Okay, she’s the founder of Lela Lingerie, which is basically synonymous. If the goal of underwear is to be cute and comfortable, then Lela has it nailed. But the ‘pros’ list doesn’t stop there. Every piece of the Lela Lingerie range is made from organic cotton; no nasty pesticides, insecticides, or toxic chemicals touch your skin, the skin of the cotton farmers, or our beautiful world.

How do we know for sure the lingerie really is made from organic cotton? It’s all independently certified by GOTS. And yes, this does mean the range is completely vegan. Felicity has made the choice never to include animal-derived materials in her range.

The concept behind Lela Lingerie was to create garments for women who ‘prefer to wear less underneath’, but to do it ethically and sustainably. They’ve nailed it. Not only will you love the classic, flattering designs so much that you’ll wear your Lela Lingerie until it’s completely worn out, but once it is, the natural fibres will break down easily into the earth.

Ever seen that sneaky greenwashing line, ‘designed in Australia’? Never fear! Lela Lingerie isn’t just designed in Australia, it’s made onshore too. Felicity designs and manufacturers her line in a small factory in Sydney, and regularly makes site visits, so she knows exactly what conditions her makers are working in.

Of course, if you received your beautiful new Aster Bralette and Calla Brief (in pink please, size M) in plastic packaging it would feel a bit disingenuous, no? But a brand with the values of Lela Lingerie would never do such a thing. They choose not to include unnecessary plastic or swing tags, and they post your items in cardboard or cornstarch-based biodegradable parcels.

So we’ll just be over here sweeping out the fireplace dreaming of attending the ball, and maybe our real life fairy godmother will show up and clothe us in Lela Lingerie finery.

Want to know where Lela Lingerie sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the founder’s journey?
Read our interview.

Felicity Ieraci
“Lela was born to bring another option to women who want a cute, comfortable bra or brief that just happens to be made from natural organic cotton fibre. I’ve always wanted to run a business and I was very sure that sustainability, animal welfare and being ethically run would be at its core.”.

Felicity Ieraci


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