Purpose-driven, sustainable, ethical and circular slow fashion brand madre natura is a Sydney-based company both crafting and designing with an optimistic outlook on the Australian fashion industry.
Utilising crisp, subtle trims, quality and durable fabrics and natural and earthy colour palette, madre natura’s gender-neutral designs are a credit to the ethical and sustainable fashion movement.
Meaning “Mother Nature” in Italian, madre natura was born from a desire to respect the earth, as well as “with the belief that love and respect for the environment are equally important as self-love and respect for the people around us.”
When looking at the processes the madre natura team has put in place, it’s obvious that they’re not just talking the talk. See for yourself:
Slow and sustainable fashion
madre natura is on a mission to create garments that do less harm to the people and the planet, and this is obvious in their commitment to slow and sustainable fashion. Through timeless designs, small and limited runs, high-quality fabrics and finishes, certified and natural materials – including GOTS organic cotton, Tencel and biodegradable fibres – and deadstock fabrics, madre natura is doing what they set out to. Social Responsibility Projects are also in the works, so stay tuned!
In order to be sustainable, a brand must be ethical, and madre natura totally gets this. No surprises there. This company operates with complete transparency and provides a safe, fair, positive working environment for their Sydney employees. You can even get to know them – including Pattern Maker Alicia and Garment Cutter Carlos – via madre’s website. How’s that for transparency?
Madre natura also operates with a circular fashion system in mind, from the time the garments are created to the time their wearers no longer have need for them. Aside from providing purchasers with a care manual in an attempt to prolong the life of the garment and offering lifetime mending, madre natura also takes back any unwanted or unmendable clothing to reprocess it back into fabric. Their goal is to prolong the life of their garments and keep them out of landfill and, if we do say so ourselves, they’re doing a mighty fine job of it.
An ethical, sustainable, slow and circular mode of fashion production is at the core of madre natura’s vision, and their limited runs, use of certified and deadstock fabrics, transparency and conscious design are a testament to this. If you’ve been looking for a responsible Australian ethical fashion label to support, look no further than madre natura’s gender-neutral designs.
Want to know where madre natura sits and what they’re working on in terms of these 5 values? Hover over these values to find out.
All packaging is made from PC (Post consumer) Recycled paper and can be recycled again. All studio daily waste is recycled or composted, our printer is the most eco friendly printer we could afford. All our office suppliers we buy from Reverse Garbage in Marrickville. Our garment hangers for our studio are recycled paper hangers. All fabrics and trims are sourced with sustainable, circular innovation. And our business processes are circular. Climate Positive programs launching shortly.
Firstly we only source the highest quality (dead-stock) fabrics from the best fashion houses in Sydney. And the highest quality and certified fabrics, trims from our local, offshore suppliers this insures the fabric, trim quality and the person who is behind the creation gets the best/fair wages. Secondly all our design and production is crafted/made here in Sydney we are 100% transparent with our stories on our website about called mn_Makers and will continue to be transparent. We are grateful to live and work and manufacture in Australia as we know we pay above the standard living wages. We insure safety, happiness and our relationships with our design and production team as a high standard.
Our values for Slow, Sustainable and Circular come to play here as our goal to reduce waste is high on our values. Our collections are designed with the human form in mind, comfort and ease, durability and sustainable innovation through fabric and trim selection. Secondly our design and production processes such as the use of 3D pattern making and laser cutting reduces extra waste of samples and our recycling standards such as collection of off cuts (fabric waste) for design and production for reprocessing and separation and collection of all paper used for cutting for paper recycling. We only create small runs of production and focus on limited editions as our fabric is limited as its dead-stock with few styles a collection for our pre-order only. Every garment comes with complementary mends, care manuals to ensure the longevity and to reduce our products in landfill we encourage our customers to send their unwanted, un mendable mn products back to us for our reprocess program. All packaging is made from PC (Post consumer) Recycled paper and can be recycled again.
We have a partnership with One Tree Planted and we fund their climate positive project to responsibly plant Australian native trees for every garment we make, not for every garment we sell. We will be launching this as a yearly Climate Positive report, there will be more things to report so watch this space.
Our debut collection was crafted from a mix of dead-stock fabrics - most of this fabric we are able to trace where it was manufactured and where the fibre was grown for example: Italy, Japan, China, India. And our Organic Cotton and Tencel (TM) fabrics are manufactured in Australia. We have traceability for all our circular trims. Our supply chain for design and production is manufactured in Australia.
“It's been a dream of mine since I can remember, and I knew if I started something it had to be purpose-driven. As my love for nature and people are a part of my DNA”.