Pala Eyewear - Ethical Made Easy
Pala Eyewear

Pala Eyewear

TAKE 10% OFF with the code EME10 SHOP PALA EYEWEAR

Location

United Kingdom

Price

$$

Values

  • Artisan Artisan
  • Fair Fair
  • Gender Equality Gender Equality
  • Give Back Give Back
  • Repurpose Repurpose
  • Transparent Transparent
  • Vegan Vegan

Pala Eyewear is a brand on a mission. Not only do they create sunglasses that are sleek, stylish and sexy, but they’re trying to help put an end to poverty by providing grants to eye care projects in Africa, and they’re also putting ethical and sustainable practices at the forefront of their operations.

Eyewear isn’t just a form of self-expression but is an invaluable economic tool that helps empower its wearer. Pala’s “Buy One, Give One” model provides people in disadvantaged African communities with eyewear that can enable reading, learning and better access to education, which ultimately paves the way towards a more prosperous future. With eye care inaccessible to 640 million people worldwide, and considering that 80% of all vision problems are avoidable or curable, this is an incredible gift that Pala is giving—a gift that we as consumers can help them give.

The grants that Pala gives are very much vision-focused, and include building new Vision Centres and supporting outreach programmes—all sustainable, long-term solutions that facilitate eye care, eye-tests and the provision of spectacles. Through funding these projects Pala is able to calculate a ‘cost per patient helped’, and it is this cost that you—yep, you—provide through purchasing their eyewear. So, for every pair of sunglasses sold, a pair of spectacles is given to a person in need.

The Pala Eyewear case is turning waste into resource, and is another shining example of the innovation being shown by this brand. The cases are weaved in Bolgatanga, a region of Upper East Ghana, and though cases are traditionally weaved with grass, this region now repurposes recycled plastic instead. As Pala grows, more and more people are being taught to weave, providing them with a new skill and ultimately a new source of income. By using recycled plastic (a resource that is already in excess) rather than the traditional straw (a resource that is limited by seasonality), Pala is able to provide a more steady and regular income for their weavers all-year round.

Pala have really committed to being sustainable in every possible area—even their packaging boxes are FSC certified and their print materials come from recycled paper stock. They also commit to offsetting their CO2 for every pair of sunglasses sold. For this they work with not-for-profit Atmosfair through the financing of Wonderboxes in Nigeria and Rwanda. As for the glasses themselves, they’re all made in a Chinese factory that undergoes an annual SMETA (Sedex Members Ethical Trade Audit) to ensure adherence to ethical trading and corporate social responsibility.

Don’t just make a fashion statement with your eyewear, make a social statement as well, and help bring more opportunity to the places that need it most.

Want to know where Pala Eyewear sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the founder’s journey?
Read our interview.

“A pair of spectacles is recognised as the number one most effective tool to fight poverty; it empowers the wearer by enabling them to read, learn and work. Simple, yet so very so effective. It was therefore a natural decision to create an eyewear brand that provided the vehicle for delivering that change”.

John Pritchard