One day there will be no such thing as conscious brands, there will just be brands. And labels like Pinky and Kamal will be the pioneers leading the way. Why? Because Pinky and Kamal creates yoga wear to help people move freely, live simply and stay comfortable; being ethical and sustainable is simply a given—that’s the way of the future.
With a background in fashion design, Natalie Carusi has created a label so cool you won’t want to wear anything else during a workout again. But that’s not the only thing that makes Pinky and Kamal so coveted—she’s also created a brand with strong environmental values, while being a positive voice in the fashion industry to promote change within ethical areas. For Natalie, that didn’t mean screaming it from the rooftops in order to make sales, instead she created Pinky and Kamal with the following values: authenticity, freedom, flow, joy and giving back. By following these five values that are naturally aligned with the practice of yoga, she has not only been able to bring beautiful yoga gear to the world, but she’s done so with the environment, people and common good in mind.
Natalie was originally inspired by her yoga own personal practice and her desire to wear yoga gear that was organic and comfortable (and not shiny, synthetic and poor quality like many brands out there). She figured she mustn’t be the only person out there who craved that from their workout gear, and so Pinky and Kamal was born.
“My vision was to create clothing that was so damn comfortable that it would be the first thing you wanted to put on in the morning and the last thing you wanted to take off at night. The fabrics had to be sustainable and my practices would have to be planet friendly,” says Natalie.
All of Pinky and Kamal’s pieces are made from 90% Global Organic Textile Standard Certified cotton and 10% elastane for that desired stretch. Both EME and Pinky and Kamal acknowledge that cotton isn’t a perfect crop when it comes to water usage but it’s a far better alternative than normal cotton that’s sprayed with pesticides, not to mention synthetic fabrics of any kind. Bonus: by removing toxins from the crop, there is less harm caused to the farmers, workers, consumers, and the entire ecosystem, making it an ethical and environmental choice.
Pinky and Kamal’s ethical commitments don’t stop there. A transparent supply chain is another no-brainer for Natalie. In fact, she’s on first name basis with all of her makers. Pinky and Kamal’s head of production is a beautiful Indonesian mother of two who not only keeps her household running smoothly but all of the production for the brand as well, including quality control. Ismal is Pinky and Kamal’s pattern-maker and grader based in Canggu, Bali and he hand-makes all of the brand’s patterns. The team also includes Bayu, a hand dyer and printer based in Denpasar, Bali. Finally, you have Natalie who takes care of every other step, from design to running the business. A small team like this ensures everyone is in constant communication and the supply chain is ethical. Natalie’s biggest goal for the future is to be able to visit her team on a more frequent basis to be more hands-on in the manufacturing process (and we don’t blame her, Bali seems lovely this time of year).
If that wasn’t enough, Pinky and Kamal have also joined forces with One Tree Planted to plant one tree for each Pinky and Kamal sale to regenerate Australia’s fire ravaged areas.
From charity to an ethical supply chain to sustainable fabrics, Pinky and Kamal are making conscious choices in pretty much every area of their business, which, to owner Natalie is just common sense. So let’s make the common sense decision and support conscious brands like Pinky and Kamal (that hopefully one day we’ll be able to just call a brand).
Want to know where Pinky and Kamal sits and what they’re working on in terms of these 5 values? Hover over these values to find out.
It is very important for us to be as eco-friendly as we possibly can at this moment. The main fabric we use is a 90% GOTS (Global Organic Textile Standard) organic cotton, with a blend of 10% spandex. This means that we can trust that the cotton has met the ecological and social criteria, and has been backed up by independent certification of the entire textile supply chain. We use Sendle which is a certified B-corp and carbon neutral shipping company for the majority of our orders. Our postage bags are compostable and our shipment labels are biodegradable and all the paper we use has been recycled.
The main fabric we use is the GOTS (Global Organic Textile Standard) organic cotton. They ensure that the social and ecological criteria are met by ensuring that the growers and manufacturers of the fabric are being treated as fair and in fair working conditions. For the manufacturing of our product, we work with a series of small independently run business with just either themselves or another staff member working under them. They choose their own pricing and wages, which are above minimum wage. Our main production manager is called Yuke and she rocks! She runs her own business and helps us to put everything together. What we love about working with our team is that we get to see how we are directly supporting these people.
At PK we produce small production ranges, in order to reduce having any excess stock. When we release a product it tends to sell quite fast due to our small runs, but it is important for us to not produce a large amount of product at the one time. But rather smaller runs more frequently. We have made scrunchies with the excess fabric in past ranges and ensure that the amount of fabric we use when laying out the patterns will be as minimal as possible. When we produce textile prints we try to ensure that the print is a repeat print. This means that the print does not have to be in any particular position when the garment is getting cut. We love the idea that each garment is slightly different and unique when being made, it makes each garment that touch more extra special!
We are currently giving back to the environments which help us to keep the PK dream alive! For each sale made we plant one tree in areas of the world that need it most. We have currently planted in the Australian bush fire torn areas, and are currently planting in Indonesia, India and the Philippines. We will not be stopping there though... Mental and physical health is something that is extremely important to us. We provide movement and mindful practices to our followers through our social platforms. We want to spread the yoga love and help people thrive on a holistic level; body, mind and soul.
Through the GOTS Certification of the fabric we are using, we are able to see where our fabric is made from farming to manufacture. Including who certified it, where it was shipped and which factory the fabric was spun. Once the fabric is in Indonesia we are then involved in each step of our supply chain, until it reaches our customer's hands.
“We each all create in our own unique and different ways. I believe it looks different for everyone. Whether that be cooking up an absolute masterpiece in the kitchen or having an addiction to the Facebook marketplace, scouring for them vintage finds, we each have something that we love to bring to life and that we let breathe through us”.