The ANJELMS Project - Sustainable, Socially Responsible Fashion

The ANJELMS Project







  • Artisan Artisan
  • Circularity Circularity
  • Fair Fair
  • Gender Equality Gender Equality
  • Give Back Give Back
  • Transparent Transparent
  • Vegan Vegan

We’ve been doing this thing for a while: the sifting through of companies in order to find the (environmentally and socially responsible) gems. So, when we first came across ethical and sustainable fashion company The ANJELMS Project, we knew we had hit the jackpot. Social responsibility, sustainable practices, uniqueness, community, and quality are the pillars by which this incredible company is supported, and it’s just an added bonus that their garments are as beautiful as the company’s mindset and practices.

Behind every good clothing company is a great producer, and The ANJELMS Project hit the nail on the head with theirs. Based in rural India, The Stitching Project produces hand made gems, from homewares and quilts to craft supplies and, of course, garments. More than this however is the fact that The Stitching Project is a social enterprise, and is completely dedicated to not only providing quality goods but also ensuring fairness and equality are just as much part of their supply chain as the material from which they craft their products.

In 2022, The ANJELMS Project has a capsule collection arriving, a collection crafted from indigo silk cotton that was first rejected for dye inconsistency but has now been overlock printed in white. Only the best for The ANJLEMS Project customers. Also this year, the team is focusing on minimising wastage by revisiting their fabric log book in order to create smaller capsule collections from previously rejected plant-dyed cloth. They’re even planning to create quilts using fabric offcuts, as well as to launch workshops focusing on mending, up-cycling and screen printing in their stores. Talk about doing good business.

Oh, and just when we thought they couldn’t get any sweeter, they go and spring this little bit of info on us: they use traditional printing methods such as block printing and mud resist printing to keep traditional artisan methods alive, and to showcase the rich cultural history of the communities in which they work. The ANJELMS Project is also totally committed to only using plant based dyes for the majority of their garments. Indigo, Lac, Pomegranate, Himalayan Rhubarb, and Marigold are a few of the natural goodies used for dye powdered extracts—all of which are certified by the Global Organic Textile Standards. 

In their own words: “ The ANJELMS Project aims to create collections ethically produced through sustainable and socially responsible practices while using fashion as a vehicle to protect and empower disadvantaged communities in India.” This summation was enough for us to want to support this incredible community, and we hope it’s enough for you, too.

Want to know where The ANJELMS Project sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the founder’s journey?
Read our interview.

Gaelle Beech The ANJELMS Project founder
“It was a meeting 11 years ago during a holiday in Bali with two local women Arik and Jero whom my father in law Michael had taken under his wing during a trip 5 years earlier. A conversation over the dreams and hopes we had, as mothers, for our children made me realise the inequalities in our lives.”.

Gaelle Beech


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