Wama Underwear - Ethical Made Easy

Wama Underwear



United States




  • Artisan Artisan
  • Fair Fair
  • Gender Equality Gender Equality
  • Natural Fibres Natural Fibres
  • Transparent Transparent
  • Vegan Vegan

What underwear are you wearing right now? Sure, it’s a hugely personal question, but hear us out. Picture the undies you put on this morning, then ask yourself these questions: What are they made of? Who made them? How were they made? If you can’t answer confidently, it’s about time you discovered Wama Underwear. Oh, and if you can answer these questions, consider this a virtual high five from us (but read on, because we think you’ll like Wama Underwear too).

What makes Wama Underwear so great? All of their products, including women’s bralettes, men’s briefs and everything in between, are made from hemp fabric. Hemp is a magical fabric that’s naturally antibacterial, with anti-odour properties; it’s comfortable, breathable and gets softer with every wash; but most importantly, hemp is organic and incredibly sustainable. In fact, Wama’s hemp and organic cotton fabrics use only about 3% the water conventional cotton uses.

The creators of Wama knew the sustainable benefits of hemp, but after studying the textile more closely they realised its unique properties would make it the perfect material for underwear. Very few fabrics are antibacterial and those that are either include chemicals or they aren’t as durable as hemp. So now Wama’s mission is to pioneer the hemp underwear industry by making the best hemp undies in the world and constantly improving the fit, function and design. They have a rigorous and lengthy design process to ensure people fall in love with hemp on their first wear.

In terms of ethics, Wama believes in the power of transparency, and outlines extensively on their website why and how they source hemp from China. As the world leader in hemp textiles, China is the choice for many sustainable brands including Patagonia and Stella McCartney due to the high quality of hemp produced there. Additionally, most of the crops are grown on small family-run organic farms and Wama has built strong and transparent relationships with their suppliers.

Ok, you can stop thinking about your underwear now. But just make sure the next time you go to buy yourself a new pair of knickers, you consider the sustainable benefits of Wama Underwear.

Want to know where Wama Underwear sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about WAMA’s journey from their head of content?

Read our interview. 

Meagan Neville of WAMA Underwear bares all.
“As we were studying hemp textiles we learned that hemp fabric has many benefits like being naturally anti-bacterial, super soft and breathable. Hemp also uses less water to grow than any other conventional crop, it enriches the soil it was grown on and is such an incredibly strong fiber. We quickly realized that the best application for hemp fabric would be hemp underwear and that’s how WAMA was born ”.

Meagan Neville



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