“At the core of Nu Form, we are a value-driven business. Our values underpin each and every decision we make to reach our collective goal of shifting consumer habits and making change in the fashion industry.”
Mindfully manufactured. Collectively conscious. Nu Form, a newly established activewear brand dedicated to ethical and sustainable production, inclusivity, and good activewear, has arrived.
Nu Form is an ethical and sustainable activewear brand.
The Nu Form brand is owned by its factory, so compliance to strict ethical policies is a no-brainer. This factory is both Business Social Compliance Initiative (BSCI) and Worldwide Responsible Accredited Production (WRAPS) certified to ensure an adherence to ethical and social compliant policies.
The Nu Form activewear is made with intention from custom woven, globally certified organic fabrics, dyes and finishes. As the factory in which the Nu Form garments are produced manufactures for others as well, the Nu Form activewear is made with fabrics already on hand, fabrics including GOTS certified organic cotton, organic hemp and recycled polyester.
As for the design of the activewear, the Nu Form team has ensured that the garments can be worn across all aspects of daily life, not just in the gym. The t-shirts, tights, shorts and crops can be just as easily worn to a coffee date as they can to yoga, and this considered, versatile and functional design further contributes to Nu Form’s commitment to sustainability.
What’s more is the Nu Form team steers clear of items they deem unnecessary, including swing tags, and they’ve even partnered with GreenFleet to plant a tree in Australia for every two products sold. Oh, and they use, sell and give away microfibre wash bags in order to promote responsible washing practices and to ensure the longevity of the Nu Form garments.
Nu Form is committed to inclusivity and progress.
The Nu Form team prides themselves on their transparency. Whilst they’re on their way to set the new standard for movement essentials, their goal is to implement a take-back program along the way.
Nu Form’s sustainable activewear is not necessarily gender-specific, and the tights, shirts, shorts and pants are non-discriminatory in their design. Furthermore, the Nu Form activewear is currently offered in sizes XXS through XL, however as they grow they will expand this sizing range even further.
Nu Form is a breath of fresh air in this age of mass-consumption. The exquisite activewear produced under the Nu Form name is done so with a deep commitment to environmental and social responsibility, to inclusivity, and to versatile and functional design, and we honestly could not be more impressed with this epic company’s efforts.
Want to know where Nu Form sits and what they’re working on in terms of these 5 values? Hover over these values to find out.
We are owned by our factory so ethics in production + compliance is a huge focus as they manufacture for multiple international brands with strict adherence policies. We use internationally recognised and standardised certifications for all fabrics and finishes we use across all of our products eg GOTS / GRS. We don't produce unnecessary and wasteful things EG swing tags. We use + sell + giveaway a microfibre wash bag to promote safe washing practices of garments to capture microfibre waste and longevity of all products we make. We plant a tree here in Aus for every 2 items sold to sequester carbon we produce as a brand. We have partnered with GreenFleet. We are looking into implementing a take back program where we collect used Nu products and recycle them on behalf of our customer base. We are transparent, informative and out to set the new standard for movement essentials.
Our factory is BSCI certified and WRAPS certified. This globally recognised standard is important to us to ensure social and ethically compliant practices.
As we manufacture for others, we use fabrics on hand or order with other labels in order to reach MOQ's that are regularly coupled with organic and recycled standardised fabrics. We only order the MOQ in hopes to sell out, not over produce. We won't go on sale. We don't believe in sales and the negative impact it can have on peoples perceived value of an item.
Absolutely. We plant a tree here in Aus for every 2 items sold to sequester carbon we produce as a brand. We have partnered with GreenFleet. We think a % of profits is a gimmick so we have a flat rate and rule we spend on behalf of our customers.
We speak to our makers daily. Our maker is BSCI certified and WRAPS certified. This globally recognised standard is important to us to ensure social and ethically compliant practices.
Behind the Brand
“It makes it easier not to care when we are rather separated from the repercussions of not caring about these things, uneducated about them and used to paying a price that generally exploits somebody along the supply chain. This distancing allows people to make decisions with little to no impact on them, particularly when it is in place of a 'bargain'”.