Nu Form - Sustainably Made, Inclusive Activewear
Nu Form

Nu Form

USE 'EME10' for 10% OFF SHOP NU FORM HERE

Location

Australia

Price

$$

Values

  • BIPOC BIPOC
  • Certified Organic Certified Organic
  • Circularity Circularity
  • Fair Fair
  • Gender Equality Gender Equality
  • Give Back Give Back
  • Transparent Transparent
  • Vegan Vegan

“At the core of Nu Form, we are a value-driven business. Our values underpin each and every decision we make to reach our collective goal of shifting consumer habits and making change in the fashion industry.”

Mindfully manufactured. Collectively conscious. Nu Form, a newly established activewear brand dedicated to ethical and sustainable production, inclusivity, and good activewear, has arrived.

Nu Form is an ethical and sustainable activewear brand.

The Nu Form brand is owned by its factory, so compliance to strict ethical policies is a no-brainer. This factory is both Business Social Compliance Initiative (BSCI) and Worldwide Responsible Accredited Production (WRAPS) certified to ensure an adherence to ethical and social compliant policies.

The Nu Form activewear is made with intention from custom woven, globally certified organic fabrics, dyes and finishes. As the factory in which the Nu Form garments are produced manufactures for others as well, the Nu Form activewear is made with fabrics already on hand, fabrics including GOTS certified organic cotton, organic hemp and recycled polyester.

As for the design of the activewear, the Nu Form team has ensured that the garments can be worn across all aspects of daily life, not just in the gym. The t-shirts, tights, shorts and crops can be just as easily worn to a coffee date as they can to yoga, and this considered, versatile and functional design further contributes to Nu Form’s commitment to sustainability.

What’s more is the Nu Form team steers clear of items they deem unnecessary, including swing tags, and they’ve even partnered with GreenFleet to plant a tree in Australia for every two products sold. Oh, and they use, sell and give away microfibre wash bags in order to promote responsible washing practices and to ensure the longevity of the Nu Form garments.

Nu Form is committed to inclusivity and progress.

The Nu Form team prides themselves on their transparency. Whilst they’re on their way to set the new standard for movement essentials, their goal is to implement a take-back program along the way.

Nu Form’s sustainable activewear is not necessarily gender-specific, and the tights, shirts, shorts and pants are non-discriminatory in their design. Furthermore, the Nu Form activewear is currently offered in sizes XXS through XL, however as they grow they will expand this sizing range even further.

Nu Form is a breath of fresh air in this age of mass-consumption. The exquisite activewear produced under the Nu Form name is done so with a deep commitment to environmental and social responsibility, to inclusivity, and to versatile and functional design, and we honestly could not be more impressed with this epic company’s efforts.

Want to know where Nu Form sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the founder’s journey?
Read our interview.

Nu Form Founder Meg Wilcher
“It makes it easier not to care when we are rather separated from the repercussions of not caring about these things, uneducated about them and used to paying a price that generally exploits somebody along the supply chain. This distancing allows people to make decisions with little to no impact on them, particularly when it is in place of a 'bargain'”.

Meg Wilcher

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