TUNIQ - Ethically Made Men’s & Women’s Wool Garments








  • Artisan Artisan
  • Circularity Circularity
  • Fair Fair
  • Gender Equality Gender Equality
  • Give Back Give Back
  • Made Locally Made Locally
  • Size Inclusive Size Inclusive
  • Transparent Transparent

Based in Tunisia, North Africa, TUNIQ is an ethical and sustainable fashion brand “championing radical labor ethics and the art of traditional handwork in a time of mass production.” TUNIQ is not like the other fashion brands – this is a company that is completely dedicated to using business as a force for good, and their transparent and traceable supply chain fully reflects this.


From the shepherds and weavers to the dyers and tailors, the TUNIQ team knows every single person in the company’s supply chain. These workers have freely chosen their employment, and are entitled to not only work from home but also to work to their own schedule. 

What’s more is TUNIQ meets the workers’ asking price for their labor, often exceeding this figure when they believe it is too low, and distributes 50% of profits amongst all of the talented artisans in their cooperative. 

If you weren’t already impressed enough, TUNIQ’s founding team do not and have not paid themselves any revenue, and work entirely on a volunteer basis, as they “will not feel at peace paying ourselves until we have secured this cooperative and the livelihoods of our artisans.”

Oh, and if you thought they couldn’t give any more than they already do, you’d be wrong. The TUNIQ team auctions special hand-made pieces for charity, partners with charities for fundraising drives, and provides interest-free loans to struggling artisans in their community.

God’s Earth

Each and every one of the divine TUNIQ pieces, from the tailored cloaks to the pencil skirts, is hand-crafted from wool. Not just any wool, though; TUNIQ sources unprocessed wool from shepherds, which is then handspun into thread, dyed with local plants and herbs, and ethically, sustainably and lovingly turned into a TUNIQ garment. 

TUNIQ also utilises plastic-free, hand-wrapped and 100% backyard compostable packaging; completely rejects single-use plastics of any kind, as well as toxic dyes and harmful chemicals; offers a free repair scheme; re-uses scraps and office materials however and whenever possible; and ensures that any waste that is generated in the production process is compostable, and able to be returned to the earth without harming it.

Rather than using carbon-derived power, TUNIQ relies on human power to bring their creations to life, making the production process energy efficient and environmentally sustainable. Also, because TUNIQ’s cooperative is carbon negative, TUNIQ produces “regenerative fashion from sheep to shop”, and every textile regenerates the soil from which it was originally taken.

When we talk about “shopping for impact”, this is exactly what we mean. TUNIQ is a shining example of what happens when we, as conscious consumers, use our purchasing power for good.

Want to know where TUNIQ sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the founder’s journey?
Read our interview.

“Part of our mission is to work to get these indigenous traditions recognized around the world, not just for their cultural beauty, but because they really offer a solution to so many of the challenges our world faces today”.

Iman Masmoudi and Leila Najar


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