Think Dirty

Think Dirty

The beauty industry is teaming with countless products that promise to be the ‘life-changing miracle’ to better skin, hair, a better body, even a better life. But have you ever considered what ingredients go into creating these ‘miracle’ products that are supposed to make you ‘beautiful’ (spoiler alert: you already are)?

Lily Tse did, and upon researching the many causes behind breast cancer (a disease prevalent in her family), she discovered some of the ingredients in cosmetic and personal care products were part of the problem. She was shocked to discover that the cosmetics industry was not regulated like the food and drug sectors, and that her lipgloss and shampoo could potentially contain cancer-causing chemicals.

So in 2012, Lily Tse created Think Dirty® and the following year launched a mobile app with more than 68,300 safe alternatives to potentially cancer-causing products.

Think Dirty® is committed to helping consumers identify the potential risks associated with the personal care products they use every day. Unlike other ingredient databases, Think Dirty® focuses exclusively on the chemical content of the products in question. Each product is independently rated to let you shop safely and confidently.

If you’re concerned about your beauty products, download Think Dirty® and never question what to put on your face or body again.

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