BJ's PJ's - Ethically Made Women's And Men's Sleepwear








  • Certified Organic Certified Organic
  • Circularity Circularity
  • Fair Fair
  • Gender Equality Gender Equality
  • Made Locally Made Locally
  • Size Inclusive Size Inclusive
  • Transparent Transparent
  • Vegan Vegan

We’re calling it: 2020 is the year of loungewear. With many of us working from home, we’ve embraced comfort over glamour and left the corporate wear in 2019. According to Edited, the tracksuit sell-through rate is up 36 per cent in the US and UK compared with the same period last year, and sweatpants sales were up 79 per cent in the US from February to April.

With the increase in the importance of comfort, there’s also an increase in our concern that fast fashion companies are jumping on the bandwagon and making cheap loungewear and pyjamas at the expense of the environment and garment workers. Fortunately there are brands out there making loungewear that values high quality construction, longevity, ethical manufacturing and eco-friendly fabrics, so you can (literally) rest assured that your comfy clothes and pyjamas are as conscious as they are comfortable.

Introducing BJ’s PJs. Designed on the beautiful NSW East Coast by Belinda Jane, the brand sets out to create ethically made pyjamas and loungewear for both women and men that you’re proud to be seen in. Not only are they comfortable, practical and easy on the eye, they’re also manufactured with sustainability in mind.

“I believe we should all play a part in helping preserve Mother Earth, so my garments are eco and ethically manufactured,” says Belinda.

The range of dresses, tops and bottoms for women, and the loungewear specifically for men, are made from mostly organic fabrics with no harmful chemicals, dyes or toxins. Longevity and quality is at the forefront of all design, so that you can wear these comfortable and conscious pieces for many years without fading.

BJ’s PJs also wants women to feel more confident in their pyjamas, by offering classic designs without buttons, bows or collars, extra comfort and the support you need (minus uncomfortable bones). Regardless of your shape and size, you can experience freedom of movement and built-in bust support to keep the girls firmly in place. We’re huge fans of the cotton lounge shorts that, although simple, are super flattering and fun to wear.

Step away from the harmful fast fashion pyjamas and loungewear that don’t prioritise your comfort or the world around us, and opt for the eco-friendly BJ’s PJs that care about your comfort and the future of our planet.

Want to know where BJs PJs sits and what they’re working on in terms of these 5 values? Hover over these values to find out.

Want to know more about the founder’s journey?
Read our interview.

“As a small self-funded start-up, the costs involved for ethically made premium quality fabrics, trims and manufacturing (plus small production runs) all add up which means we are at a higher price point. There is still a lack of transparency in the fashion industry and differentiating ourselves from fast-fashion brands can be challenging however I’ve seen a shift in consumers behaviour with a demand for more ethical and sustainable options.”.

Belinda Keehn


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