Journal

Our journal is the place you’ll read ethical and sustainable focused thought pieces, meet the founders behind the epic companies featured in our Ethical Brand Directory, and hear from the Movers & Shakers who are shaking their industries up for the better.

Oh, and did we mention the best things about this journal are you can read it without stealing it from your sister’s bedroom, and there’s actually some useful stuff inside?

Have a flick through. You’re actually allowed to.

Every question you’ve ever had about ethical fashion, answered.

Every question you’ve ever had about ethical fashion, answered.

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Fashion VIEW ALL FASHION

Fashion

The devastating effects of fast fashion copycats

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Fashion

Yuki Threads plates up Ugly Fruit.

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Fashion

What is the Uyghur Genocide and how is the fashion and textile industry complicit?

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Fashion

Work from home consciously and comfortably with these ethical loungewear brands.

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Fashion

How to avoid buyer’s remorse.

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Fashion

7 Ethical Fashion Books You Need to Read

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Fabrics

Is Vegan Leather actually better for the environment?

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Fashion

Giving people jobs is not an excuse to buy fast fashion.

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Fashion

Introducing Worn For Good, our new favourite circular fashion platform.

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Fashion

Slavery, racism and uncovering the truth with Boohoo.

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Behind The Brand View All Behind the Brand

Behind the Brand

Bethany Killicoat from The Periodical is fighting poverty one sustainable period at a time.

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Behind the Brand

Science, honey and hair with Emily White from COMB.

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Behind the Brand

Meet Natalie Carusi from planet-friendly yoga wear brand Pinky and Kamal.

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Behind the Brand

In bed with Ebonnie Masini from Masini Sleepwear.

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Behind the Brand

Cam and Elise Greenwood from Zorali are the type of people you'd love to share a campfire with.

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Behind the Brand

Making it rain ethics with Sophie Mollison from Ponch.

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Behind the Brand

Raising the bar with Katie Hennah from NueBar.

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Behind the Brand

How Hannah Green from Haan Haan went from uni degree to New York Fashion Week at just 20 years old.

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Behind the Brand

Challenging the status quo in the footwear industry with Oscar Anselmi from Collective Canvas.

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Behind the Brand

Making loungewear ethical with Belinda Jane Keehn of BJ's PJs.

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Lifestyle VIEW ALL LIFESTYLE

Lifestyle

Living with less to give you a life of more.

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Lifestyle

How to get your opinion across (without raising your voice).

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Fashion

How to avoid buyer’s remorse.

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Lifestyle

Day by Day with Stephanie Chandra from Rupahaus

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Lifestyle

Release your material mindset: shifting from wanting to contentment

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Fashion

Introducing Worn For Good, our new favourite circular fashion platform.

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Lifestyle

8 Plastic-Free Bathroom Swaps

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Lifestyle

From climbing the corporate ladder to creating a life of less to have more, Meet Marnie Prowse from Tiny Haus.

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Lifestyle

How to make a living, living with Nina Karnikowski.

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Fashion

The untold humanitarian crisis happening in India right now.

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Fabrics VIEW ALL FABRICS

Fabrics

Natural Vs Synthetic Dyes: Which is better?

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Fabrics

What is Angora?

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Fabrics

What is fleece?

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Fabrics

Is Vegan Leather actually better for the environment?

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Fabrics

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Fabrics

What is Tencel?

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Fabrics

What is Viscose?

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Fabrics

What is linen made from, and why do so many people love wearing it?

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Fabrics

Is hemp the most sustainable fabric?

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Fabrics

What is rayon and how does it break down?

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Beauty VIEW ALL BEAUTY

Beauty

The hairy truth behind extensions (and where to find ethical ones).

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Beauty

It’s 2020 and we still have a hair discrimination issue.

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Beauty

How Could My Hair Appointment Be Unethical?

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Movers and Shakers VIEW ALL MOVERS AND SHAKERS

Movers and Shakers

Sustainable fashion stylist Jenna Flood wants to drop terms like ethical fashion.

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Movers and Shakers

The delightful Gen Z 'slashie' reminding us why we downloaded Instagram in the first place.

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Movers and Shakers

Danni Duncan is fighting fast fashion with a side of sass.

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Movers and Shakers

A candid interview with Maori model Tia Pirihi.

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Lifestyle

How to make a living, living with Nina Karnikowski.

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Lifestyle

Meet Montana, the woman who epitomises what it means to be a Mover & Shaker.

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Lifestyle

Staying raw and real with conscious mumma, Abbylee Bonny.

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Wellness VIEW ALL WELLNESS

Wellness

Because 2020 isn’t weird enough, here are 37 ethical face masks (that are surprisingly chic).

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Fashion

The story of all the stuff you own.

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& this is why we do what we do. If you haven’t

& this is why we do what we do.

If you haven’t yet, we highly recommend grabbing yourself a copy of @laurenbravo’s book ‘How to break up with fast fashion’. It’s a gripping and necessary page turner.
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〰️ She sells the most beautiful vintage pieces

〰️ She sells the most beautiful vintage pieces at @mustardjumpervintage⁠⠀
〰️ She surfs⁠⠀
〰️ She has the pastel vintage collection of our dreams⁠⠀
〰️ She's honest, raw and thought-provoking⁠⠀
〰️ She's fighting fast fashion with a side our sass (the best way to fight anything as far as we're concerned)⁠⠀
⁠⠀
She's @danni___duncan and she's our latest Mover and Shaker (and forever girl crush). ⁠⠀
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Link in bio. 🌸

If only there was a place to find activewear that

If 2020 has taught us one thing, it's that everyda

If 2020 has taught us one thing, it's that everyday people really do have the ability to fight for change—for themselves but also for people they don't know. ⁠
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Personally, we've never seen more people come together to fight for important causes than we have in 2020. Whether it's supporting each other through COVID, protesting for Black Lives Matter, donating to Beirut, demanding change from big corporations, or pledging to shop more ethically in light of all the above.⁠
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Despite the disasters and disappointments, 2020 has made us feel more connected to the global community and more hopeful for progress than ever have before.⁠
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What positives have you notice come out of this not-so-positive year?⁠
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Image by the ever talented @rachelsaundersceramics.

Ahh copycats. It's nothing new to the fashion worl

Ahh copycats. It's nothing new to the fashion world and it doesn't look to be going away anytime soon.⁠⠀
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Some might say imitation is the greatest form of flattery. But the effects of fast fashion copycats are devastating, not only to the designer who poured their heart and soul into creating something unique, but also on the environment and the people making the copies (that cost less than a burger, mind you).⁠⠀
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This week's victim was @cleonie.swim who had two of their sustainably produced bikinis copied by fast fashion giant @sheinofficial @shein_au. ⁠⠀
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We pulled apart this issue in a blog post on our website. Kitty from @cleonieswimwear shared her feelings about the issue plus what she plans to do next. While Amber from @baiia_label shared some comments about the three separate experiences she's had with fast fashion copycats. ⁠⠀
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Link in bio.

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