Who We Are
“Every time you spend money, you’re casting a vote for the kind of world you want” – Anna Lappe.
Ethical Made Easy is a global platform that discovers, curates and amplifies the best conscious brands in the world today to help you adopt a more ethical lifestyle for tomorrow’s world. We do this through a few different channels – how millennial of us.
Our Ethical Brand Directory is home to game-changing, change-making ethical and sustainable brands from all over the globe that are setting Tomorrow’s Standard in what it means to do good business. Here, you’ll also find our Journal (full of enticing articles and epic interviews, and definitely not full of bad teenage angst love poetry); our Resources page (full of educational poddies, docos, books and apps); and our Discounts page (full of magical, price-dropping codes).
We also have an online store committed to providing you with the best ethical and sustainable Australian and New Zealand-based brands available today. We truly want to make it easy for you to shop and live more aligned with your own values (and to look dang good whilst you do it, proving that ethics and style can go hand in hand).
Through our thoughtful process of curation and analysis, we both champion and partner with companies setting Tomorrow’s Standard in what it means to do good business. We’re so excited to have you here and we can’t wait to welcome a better tomorrow with you.
If there’s anything else you’d like to see on Ethical Made Easy, please get in touch here.
Jasmine Mayhead, Founder + Editor-In-Chief
It all started on a holiday in Cambodia. After bartering for a $9 handbag in a local street market, Jasmine returned to her hotel one evening and coincidentally watched The True Cost documentary. It opened her eyes to many of the injustices that occur in the fashion industry, and a fire grew in her belly.
Jas began documenting her search for the best ethical brands on Instagram. Before she knew, she had garnered a loyal and interested following who enjoyed her really enjoyed her down-to-earth exploration into ethical fashion and joined her quest for a better future. Jas saw an opportunity to take this concept a step further, and built out what we now know as the multi-dimensional and well-loved EME platform.
Jas is currently based in Melbourne, Australia . She enjoys a black coffee or chai, being in or by the ocean, hanging out with her bunny Skip, dressing for the weather she wants not the weather she has (thanks Melbourne), weekends spent offline camping, a good book that makes you forget time - she’s not fussy as to whether it’s fiction or not, and being around people who believe in a better world.
Lola Asaadi, Customer Relations (and resident pop culture expert)
Loves: Her crazy family, iced lattes, tahdig and curry, linen (the responsibly-sourced kind), and anything with Tom Hardy in it.
First introduction to ethical fashion: When her wonderful sister began to thrift and sew her own clothes, and they ended up looking better than any fast-fashion, mainstream piece in her closet.
Gabi Goddard, Contributer
Loves: Her brother Sam, toddlers trying to speak, very loud mainstream music, writing poems (only when they rhyme) and WOMEN! Women are amazing.
First introduction to ethical fashion: Through my mother. She was a fashion designer and had her own business, and made sure to manufacture everything onshore so that she could be regularly visiting her makers.
Emily Seerup, Contributer
Caitlyn Spanner, Contributer
A sustainable fashion subject at university (QUT) and her quest for the perfect basic tee (and all the rabbit holes she fell down while searching for it)