Who We Are

Every time you spend money, you’re casting a vote for the kind of world you want” – Anna Lappe. 

Ethical Made Easy is a global platform that discovers, curates and amplifies the best conscious brands in the world today to help you adopt a more ethical lifestyle for tomorrow’s world.

In 2016, Jasmine was struggling to find a place that made it easy to find ethical brands and discover the stories behind them. She began documenting her search and quickly realised she wasn’t the only one who wanted to uncover ethical brands (minus the uncertainty). So she created Ethical Made Easy which is fast becoming the go-to global platform to find ethical brands actively working to make the world a better place.

Fast forward four years and Ethical Made Easy is a global platform that houses a refined curation of brands that are building a future we’re excited by. Through our process of curation and analysis, we set the standard of what it means to be an ethical brand in tomorrow’s world.

EME is also also a place that celebrates the stories of these ethical brands and the founders behind them. Through each of these stories, we inspire our audience to connect and champion the brands who are truly working towards a brighter future for us all. We exist to make the process of selection simple, easy and inspiring.

Our Journal features interviews with founders and experts in their space; it dives deep into the specifics of ethical fashion and what that actually means, fabrics in the fashion vernacular; and it provides relevant and timely new stories and in-depth articles on important issues that affect all of us. 

Plus we have a resources page that provides apps, books, documentaries and podcasts to further support and expand your conscious awareness and education.

We’re so excited to have you here and we can’t wait to welcome a better tomorrow with you. If there’s anything else you’d like to see on Ethical Made Easy, please get in touch here

Jasmine Mayhead, Founder + Editor-In-Chief

It all started on a holiday in Cambodia. After bartering for a $9 handbag in a local street market, Jasmine returned to her hotel one evening and coincidentally watched The True Cost documentary. It opened her eyes to many of the injustices that occur in the fashion industry, and a fire grew in her belly.
Jas began documenting her search for the best ethical brands on Instagram. Before she knew, she had garnered a loyal and interested following who enjoyed her really enjoyed her down-to-earth exploration into ethical fashion and joined her quest for a better future. Jas saw an opportunity to take this concept a step further, and built out what we now know as the multi-dimensional and well-loved EME platform.

Jas is currently based in Melbourne, Australia . She enjoys a black coffee or chai, being in or by the ocean, hanging out with her bunny Skip, dressing for the weather she wants not the weather she has (thanks Melbourne), weekends spent offline camping, a good book that makes you forget time - she’s not fussy as to whether it’s fiction or not, and being around people who believe in a better world.


Lola Asaadi, Customer Relations (and resident pop culture expert)

Favourite resource: Ethical Made Easy. Hand-on-heart.

Loves: Her crazy family, iced lattes, tahdig and curry, linen (the responsibly-sourced kind), and anything with Tom Hardy in it.

First introduction to ethical fashion: When her wonderful sister began to thrift and sew her own clothes, and they ended up looking better than any fast-fashion, mainstream piece in her closet.

Gabi Goddard, Contributer

Favourite resource: the EME website of course! I also love following/listening/reading to anything by Clare Press!

Loves: Her brother Sam, toddlers trying to speak, very loud mainstream music, writing poems (only when they rhyme) and WOMEN! Women are amazing.

First introduction to ethical fashion: Through my mother. She was a fashion designer and had her own business, and made sure to manufacture everything onshore so that she could be regularly visiting her makers.
Emily Seerup

Emily Seerup, Contributer

Favourite resource: This is a Good Guide - for a Sustainable Lifestyle by Marieke Eyeskoot

Loves: Shag haircuts, bright colours, fried tofu, winter ocean swims (the in and out kind), sour beer and having conversations about things that matter

First introduction to ethical fashion: Going op shopping with my mum, and her helping me fix/alter/keep the clothes I already had!

First introduction to ethical beauty: When I became a vegan and started looking for cruelty-free products, the rest naturally followed.
Caitlyn Spanner

Caitlyn Spanner, Contributer

Favourite resource: Let My People Go Surfing, Yvon Chouinard

Loves: Her dogs (Ziggy and Diego), a hoppy IPA, black coffee, gardening, a good book/podcast, loungewear that passes as daywear, cheese boards, telling stories about people who want to change the world

Her first introduction to ethical fashion:
A sustainable fashion subject at university (QUT) and her quest for the perfect basic tee (and all the rabbit holes she fell down while searching for it)

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