Our journal is the place you’ll read ethical and sustainable focused thought pieces, meet the founders behind the epic companies featured in our Ethical Brand Directory, and hear from the Movers & Shakers who are shaking their industries up for the better.
Oh, and did we mention the best things about this journal are you can read it without stealing it from your sister’s bedroom, and there’s actually some useful stuff inside?
Have a flick through. You’re actually allowed to.
Meet the man who’s changing the world one pair of jeans at a time: James Bartle.
James saw that something was very wrong, so he created Outland Denim in an attempt to make it right. Not only did James become passionate about cleaning up the messy processof jean production, he also wanted to use this as a tool to rid the world of another dirty industry: the sex slave industry. Now, with a thriving ethically and sustainably made jeanscompany and a circular business model that allows for the employment of women who have been saved from.Read More
Meet the woman who’s on a mission to make products that do less harm, a better choice for everyone: Frankie Layton.
Frankie “had an income, a squishy chair at the table, and was pretty comfortable.” She had a full-time job, a super busy schedule, and a passion for sustainability. So, she quit.Read More
Meet Samantha Sargent, advocate for natural beauty, health and wellbeing, and founder of the wonderful Be Genki.
Before Sam became the founder of a successful Australian business she was, first and foremost, a friend. To help improve a dear friend’s state of mind, Sam concocted a blend of essential oils, and worked with her to the point where self-care rituals eventually ended up taking the place of anti-depressant medication. This oil blend was Be Serene, and this process turned into Be Genki.Read More
What it’s really like to be a garment worker and run an ethical business in Cambodia.
There are some things in this world that can only be understood when you’re actually in them. Working as a garment worker in Cambodia is one of those. Sure, you can watch The True Cost, read interviews, and indulge in media coverage, but describing what it’s like to work in one of the world’s most polluting and damaging industries, is near impossible.Read More
Meet Elizabeth Bold, the incredible founder of Little Emperor.
Elizabeth had always held a desire to celebrate the beauty of childhood, imagination and playfulness, so she decided to create a company that focused solely on that. As Little Emperor grew, so too did Elizabeth’s knowledge of the fashion industry, and the growing environmental and social impacts it was ultimately having. She soon realised “this business had to be so much more than its end product”, so she switched it up a little...Read More
We spoke with Ross Macdougald, founder of the innovative Biologi, about his world-first skincare product.
Ross, an industry chemist who has been developing plant-derived extracts for cosmetic products since 2012, was frustrated. He was frustrated because of the low levels his serums were being used in the commercial products for which they were intended. So, what did Ross do, you ask? Ross created the first skincare company to provide a 100% active single ingredient, organic plant serum. That’s what Ross did.Read More
Meet Lara Miller, one of the brains behind the beauty that is AmaElla Ethical Lingerie.
It was Lara’s studies at Cambridge that awakened a hunger for entrepreneurship, and a drive to create a company with ethics and sustainability at the forefront of its practices. It was this, along with Lara’s knowledge of the impact of water pollution brought about from a sabbatical in Madagascar, her educational visits to cotton plantations, and her good friend (and now business partner) Julie, that laid the foundations on which AmaElla Ethical Lingerie was built.Read More
Five steps to a good purchase.
I used to be the type of person to head to the mall each weekend, wallet at the ready with my eyes fixated on all the bargains that were soon to be mine. Now? I avoid the place, I spend my money mindfully and I wait a minimum of two weeks from when I first found an item I ‘want’, before I purchase it.Read More
Three ways to break up with fast-fashion.
We’ve all been in that situation where we’ve hit “confirm payment” on an item of clothing we’d just seen on the trusty ‘gram a few minutes before. With all of the “Buy Now, Pay Later” options available to us, it’s become even easier to buy without monitoring how much we’ve actually bought, and without giving any thought to the consequences that come from this extremely easy process.Read More
Could you wear six items for six weeks? Gabi did, and here are her lessons.
For my third year in a row, I’m attempting the month-and-a-half of figurative pain that is the Six Items Challenge (exactly what it sounds like. Choose six items of clothing from your wardrobe and wear them, and only them, for six weeks).Read More
Staying raw and real with conscious mumma, Abbylee Bonny.
H + H Lifestyle (health and happiness) gives us all the tools we need to live healthily and happily. Daily body movement, raw foods, gratitude, self-care, mindfulness, conscious consumption, connection, and contribution are at the core of the H + H philosophy, and so too is perspective and balance in this crazy world. Abbylee Bonny, the legend behind H + H Lifestyle, is exactly the type of person the world needs more of.Read More
3 ways to participate in ethical fashion when you can hardly pay rent.
Let’s not beat around the bush; ethical fashion is more expensive. The cost of ethical fashion represents the true cost of a garment, where no one is exploited in the process of making it. But no matter how much you know about the truth behind the fashion industry, or how passionate you are about workers rights and sustainability, when your weekly routine is adding up every single penny to see what you have left for food after rent is paid, it’s hard to justify paying $70 for a tank...Read More